About
Results driven Customer Data Platform Specialist and Data Analyst with over 2.5 years of experience optimizing data pipelines, ETL processes, and analytics workflows. Expertise in SQL, Python, and advanced Excel, complemented by proficiency in Salesforce CRM and tools such as Databricks, JIRA, ActionIQ, and Amazon S3. Demonstrated ability in customer segmentation and journey analytics, with a strong commitment to data quality. Passionate about transforming insights into strategic decisions that drive business growth and enhance customer engagement.
Skills & Expertise (36)
Work Experience
Data Analyst (CDP Specialist)
Eventiron
Jun 2025 - Present
Lead a team in developing and managing SQL queries within Snowflake to support customer data segmentation, activation, and targeted marketing campaigns. Designed and implemented interactive analytical dashboards to track customer engagement, conversion rates, and campaign performance. Optimized ETL pipelines and data ingestion workflows, integrating behavioral and transactional data from multiple sources to improve data reliability and efficiency. Supervised data extraction, transformation, and loading (ETL) processes from Salesforce CRM for campaign tracking, audience insights, and performance reporting. Built BI and Excel-based dashboards for real-time monitoring of sales and marketing KPIs. Performed customer segmentation analysis and churn modeling, providing actionable insights that improved retention and campaign precision. Collaborated with cross-functional stakeholders to ensure data accuracy, governance, and consistency across CRM, CDP, and downstream analytics platforms.
Data Analyst on SFDC CRM/CDP Platform
Eventiron
Feb 2023 - Dec 2023
Handled data extraction and transformations from Salesforce CRM for campaign tracking and performance insights. Designed analytical dashboards using Excel and BI tools for real-time sales and marketing performance monitoring. Conducted customer segmentation analysis and churn modeling, providing actionable insights to improve retention. Collaborated with multiple stakeholders to deliver accurate, high-quality, and timely data for business decisions. Ensured data consistency and governance across CRM and downstream analytics platforms.
Data Analyst (CDP Specialist)
Eventiron
Dec 2023 - Jun 2025
Managed Action IQ CDP pipelines, creating SQL queries in Databricks and custom attributes for audience segmentation and activation. Built analytical dashboards to monitor campaign engagement and conversion rates. Streamlined data ingestion and ETL workflows, optimizing sources based on behavioral and transactional data.
MIS Intern
Green Bhumi Foundation
Aug 2022 - Oct 2022
Supported MIS reporting by managing and cleaning survey data in Excel. Assisted in preparing analytical dashboards for operational planning and field execution. Enhanced reporting accuracy through validation and data correction processes. Conducted A/B testing for marketing segments, improving targeting accuracy by 25%. Collaborated with marketing and analytics teams to enhance campaign effectiveness and optimize audience strategies.
Education
Bachelor of Computer Application - SGRR University
- 2022 · Afghanistan
Diploma in Civil Engineering - GBD IMT
- 2018 · Afghanistan
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Open to Relocation
