Adil Kamarudeen

Market Research & Data Analyst

Thiruvananthapuram, Kerala, India 4+ yrs exp 88 · Excellent

About

Market Research & Data Analyst with 2.5+ years of experience delivering consumer insights, brand intelligence, and performance analytics for UAE government entities and multinational enterprises. Expertise in market research, competitive benchmarking, campaign analysis, KPI frameworks, and stakeholder segmentation. Proven ability to identify performance gaps, recommend data-driven solutions, and monitor outcomes through executive dashboards and reports. Strong background in database management, ELT pipelines, BI tools, automation, and applied AI, including computer vision–based object detection within proprietary analytics platforms.

Skills & Expertise (38)

Advanced Microsoft Excel Advanced

8.0/10

2.5

Years Exp

Market Research Analysis Intermediate

7.5/10

2.5

Years Exp

Data Analysis Intermediate

7.5/10

2.5

Years Exp

Data Visualization Intermediate

7.5/10

2.5

Years Exp

Tableau Intermediate

7.0/10

2.5

Years Exp

Python Intermediate

7.0/10

2.5

Years Exp

SQL Intermediate

7.0/10

2.5

Years Exp

Machine Learning fundamentals Intermediate

6.5/10

2.5

Years Exp

Executive Reporting Power BI Dashboard Development Dynamic Dashboards Automated Reporting Pandas Insight Storytelling stakeholder communication Cross-Functional Collaboration Report Automation Computer Vision Object Detection Image Classification RoboFlow scikit-learn NumPy QA Testing A/B testing Campaign Performance Analysis Trend Analysis KPI Tracking ETL Database Management Data Validation Data Transformation Data Cleaning Exploratory data analysis Competitive Analysis Benchmarking Consumer Insights

Work Experience

Market Research & Data Analyst

Timesworld

Sep 2024 - Present

Lead market research, brand perception, satisfaction, and competitive analysis for UAE government and government-linked entities, including Dubai Land Department, Dubai Police, World Trade Center, Department of Digital, and DIEZ sub-brands (Dubai Silicon Oasis, DAFZ). Conduct consumer and stakeholder research to evaluate audience behavior, attraction drivers, and positioning versus competitors. Identify market gaps, performance drawbacks, and engagement challenges, and recommend data-backed strategies to improve visibility, attraction, and effectiveness. Design and analyze survey-based research across multiple stakeholder segments, integrating findings with operational and performance datasets. Develop structured dashboards and performance reports to monitor outcomes, track KPIs, and measure the impact of recommended actions. Build dynamic dashboards and visualizations within proprietary analytics platform HUB360, enabling real-time insight consumption by senior stakeholders. Deliver executive-ready reports and presentations supporting policy decisions, brand positioning, and strategic initiatives.

Junior Data Analyst

Timesworld

Mar 2023 - Sep 2024

Managed database operations, data cleansing, and ELT processes supporting analytics and reporting for 119 Marriott hotel properties across regions. Performed campaign performance analysis, identifying trends, conversion drivers, and improvement opportunities. Prepared campaign and performance reports with actionable recommendations to improve customer attraction, engagement, and future campaign effectiveness. Delivered post-event research and analytics for major international exhibitions including World Art Dubai and Gulfood Green. Automated recurring reports and dashboards, improving reporting efficiency, data accuracy, and turnaround time. Built an AI-based computer vision model using Roboflow to detect objects from images (e.g., desk, table), identify materials, map products, and estimate pricing.

Data Analyst & QA Intern

Timesworld

Sep 2022 - Mar 2023

Supported event research, survey analysis, and reporting for Ru’ya Careers UAE 2022. Performed survey data cleaning, coding, validation, and QA testing across dashboards and CRM systems. Assisted with data migration and quality assurance testing for Marriott CMS platforms and the Marriott MoreCravings mobile application. Ensured data accuracy, consistency, and reporting reliability across analytics deliverables.