About
Data Analyst with 2 years of hands on FMCG & eCommerce analytics experience, backed by 9 Years of experience in SEO, Digital Analytics, and campaign performance tracking. Proficient in Power BI, SQL, Python, GA4 (Google Analytics), Looker Studio and GTM (Google Tag Manager) for actionable business insights. Proven ability to analyze customer behavior, optimize conversion funnels, and support data-driven decision-making in fast-paced business environments.
Skills & Expertise (19)
Work Experience
Data Analyst
Nimida Digital (Sowparnika Retail Pvt Ltd.)
Jan 2024 - Present
Analyzed over 2 lakh transactions across 150+ FMCG product categories to determine consumer buying patterns, category penetration and bill penetration. Designed and implemented interactive Power BI dashboards, improving business decision making efficiency by 25%. Identified underperforming products, streamlining inventory and reducing wastage by 3%. Conducted customer churn analysis and identified top 3 drop-off points, contributing to a 10% increase in customer retention through targeted interventions. Mapped GA4 ecommerce funnel across 5 stages, identifying 3 drop-off points and improving conversion rate by 10%.
Senior SEO Executive
Whiz Solutions
Aug 2022 - Jul 2023
Developed and executed SEO strategy to drive organic traffic & improve search engine ranking and increased organic search traffic by 27.71% for company website. Set up GA4 and event tracking with GTM to monitor user behavior and website conversion.
Senior SEO Executive
Yantra World
Oct 2019 - Apr 2022
Responsible for complete SEO activities for a travel domain ecommerce website. Monitored SEO performance using Google Analytics and Search Console. Analyze traffic, bounce rate, and user behavior to identify areas for improvement.
Senior SEO Executive
Global Vincitore
Apr 2018 - Jul 2019
Monitored website performance with Google Analytics and optimized for site speed, and Mobile-Seo. Managed and optimized Google ads campaign to maximize ROI and generate quality leads.
SEO Executive
Ribbun Software Pvt Ltd
Apr 2012 - Mar 2017
Prepared audit report and on page suggestion for client website. Performed off Page activity for client website such as Article Submission, Social Bookmarking, and Blog Submission etc.
Education
Bachelor of Technology - Computer Engineering - Rajasthan Technical University, Kota
2006 - 2010 · Afghanistan
Certifications
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Skills (19)
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