About
Results-driven Data/Business Analyst with over 3 years of experience in the Gaming, Fintech and E-commerce domain. Proven track record in leveraging data analytics and market research to drive strategic initiatives and enhance operational efficiency.
Skills & Expertise (19)
Work Experience
Business Analyst
TASKLY
Jun 2024 - Dec 2024
Gathered data, cleaned it, and processed it with SQL to forecast and enhance business results. Worked on market research reports across the E-commerce domain and forecasted future market numbers, scenarios, and trends. Identified potential risks and contributed to the strategic decision-making process resulting in a 25% risk reduction. Created data visualizations and dashboards using Power BI to present insights to the development team and stakeholders. Analyzed qualitative and quantitative data using Excel to reveal competitive insights and industry knowledge, aiming to enhance business revenue. Conducted requirement gathering and gap analysis across various projects to enhance design and elevate the customer experience. Worked closely with developers on a portfolio management platform for wealth managers and dealers across Canada like SunLife, Tangerine, ManuLife, CanadaLife and more. Managed multiple projects using Agile methodologies and tracked progress through JIRA and Confluence. Created product requirement documents, functional design documents, and managed Statement of work for new projects. Created test scripts and executed tests for functional, performance, and regression testing using Zephyr. Analyzed new projects to identify potential enhancements, conducted comprehensive market research, and collaborated with cross-functional teams to ensure the project’s success while implementing cost-effective improvements. Consulted and supported Financial analysis and cost modeling for new deals resulting in a 20% increase in business. Researched and created analytical reports on Tableau, and monitored the quality of reports, both qualitatively and quantitatively.
Business Systems Analyst
UNIVERIS
Jan 2023 - Apr 2024
Conducted requirement gathering and gap analysis across various projects to enhance design and elevate the customer experience. Worked closely with developers on a portfolio management platform for wealth managers and dealers across Canada like SunLife, Tangerine, ManuLife, CanadaLife and more. Managed multiple projects using Agile methodologies and tracked progress through JIRA and Confluence. Created product requirement documents, functional design documents, and managed Statement of work for new projects. Created test scripts and executed tests for functional, performance, and regression testing using Zephyr. Analyzed new projects to identify potential enhancements, conducted comprehensive market research, and collaborated with cross-functional teams to ensure the project’s success while implementing cost-effective improvements. Consulted and supported Financial analysis and cost modeling for new deals resulting in a 20% increase in business. Researched and created analytical reports on Tableau, and monitored the quality of reports, both qualitatively and quantitatively.
Junior Data Analyst
DECA GAMES
Apr 2025 - Present
Analyzed gameplay and monetization data using SQL to answer ad‑hoc questions about player behavior, retention, and in‑game revenue for multiple mobile games. Designed and optimized SQL queries in BigQuery to extract and analyze large-scale mobile game datasets, including DAU/MAU, retention cohorts, and session lengths, reducing query runtime by up to 40%. Built interactive Tableau dashboards to visualize user acquisition funnels, ad network performance (e.g., AppLovin, IronSource), and LTV predictions, enabling data-driven decisions. Performed A/B testing and statistical analysis on gameplay patterns and monetization features using BigQuery and Excel pivot tables, identifying trends that boosted retention by 15% in live-ops campaigns. Developed cohort analysis reports in Tableau to track player progression and in-app purchase behaviors, informing UA strategies and reducing CPI through performance benchmarking. Collaborated with game designers, product managers, and UA teams to translate business questions into data requirements and present clear insights and recommendations using Tableau visualizations. Automated ETL processes in GCP for integrating multi-source gaming data (e.g., events, revenue) into BigQuery, streamlining daily reporting and cutting manual Excel efforts by 50%. Analyzed ad monetization metrics like ARPDAU and eCPM using Excel and BigQuery regressions, recommending optimizations that increased revenue from rewarded videos and IAPs. Configured and maintained analytics events in Firebase / Google Analytics to track key gameplay actions such as sessions, level progression, purchases, and ad impressions.
Education
PGDM - Business Insights and Analytics - Humber College
2021 - 2023 · Afghanistan
B.E - Computer Engineering - Savitribai Phule Pune University
2016 - 2020 · Afghanistan
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