About
Market Research & Data Analytics professional with 6+ years of experience spanning trade data analytics, competitive intelligence, CRM-driven lead generation, and business development support. Currently driving NX's IMEA expansion strategy at Nippon Express Holdings — managing end-to-end data workflows from raw database extraction through Python (Pandas), SQL & Power BI analytics, all the way to structured lead delivery via Salesforce CRM. MBA in Marketing & Sales Management with deep expertise in market intelligence research, commodity analysis, data visualisation, and executive-level presentations.
Skills & Expertise (37)
Work Experience
Assistant Manager – Market Research
Nippon Express Holdings, Inc.
Feb 2026 - Present
Extract raw trade data from enterprise databases and perform end-to-end data cleaning, transformation, and analysis using Python (Pandas, openpyxl, Jupyter, Matplotlib), SQL, Power BI, and Excel. Leverage AI-assisted research workflows using Claude, ChatGPT, Microsoft Copilot, and Gemini to accelerate trade intelligence, generate and optimise Python and SQL code, automate repetitive analytical tasks, and improve research quality through human validation. Design and build interactive Power BI dashboards and Excel reports surfacing trends in trade flows, commodity performance, and emerging market opportunities for senior management. Perform data validation and quality checks to ensure accuracy and reliability of all market intelligence delivered to stakeholders.
Programs & Events Data Analyst
Nielsen Media India Private Limited
Mar 2024 - Feb 2026
Served as primary point of contact for major U.S. broadcast networks — NBC, FOX, ABC, ION Media Networks, and Catchy Comedy — coordinating all data workflows for entertainment and sporting events. Led the department as lead analyst and project coordinator for NFL 2024 — managing all deliverables, cross-functional team collaboration, and client communications to ensure successful execution. Researched, produced, analysed, and delivered high-priority data reports and special projects under strict deadlines, ensuring accuracy, completeness, and data integrity for international network stakeholders.
Market Researcher
Danaher Corporation
Feb 2021 - Mar 2022
Enhanced Marketing Qualified Leads (MQLs) by refining contact and company data accuracy, leading to a 30% increase in lead conversions and a 25% reduction in costs through Marketo automation and process optimisation. Conducted systematic contact-based research, enabling the marketing team to significantly improve targeting precision, outreach quality, and campaign effectiveness.
Market Research Analyst
Agileintel Research Pvt Ltd
Jan 2019 - Aug 2020
Conducted comprehensive quantitative and qualitative research for Statista across 12+ sectors — including Finance & Real Estate, Health & Pharmaceuticals, Technology & Telecommunications, E-Commerce, Transportation & Logistics, Media & Advertising, Metals & Electronics, Renewable Energy, Automotive, Defence, Aerospace, and Construction — across APAC & MENA regions covering Australia, China, India, Japan, South Korea, Singapore, UAE, Qatar, and Thailand.
Import Executive
POTA Global Logistics India Pvt Ltd
Jun 2015 - Sep 2016
Managed all import documentation and filed Import General Manifests (IGM), ensuring accurate and timely submissions to customs authorities in compliance with regulatory requirements. Researched and analysed shipping routes, tariffs, and trade policies to identify the most cost-effective import solutions.
Education
MBA – Marketing & Sales Management - Swiss School of Business and Management, Geneva
2022 - 2024 · Afghanistan
Master of Commerce - Pillai College of Arts, Commerce & Science, Navi Mumbai
2016 - 2018 · Afghanistan
Bachelor of Commerce - Oriental College of Education & Research, Navi Mumbai
2012 - 2015 · Afghanistan
Certifications
Market Research – Qualitative
LinkedIn Learning · 2023
Create Surveys with Qualtrics
Coursera · 2023
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Skills (37)
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