About
Data Analyst with 4+ years of experience optimizing marketing conversion funnels and lead generation. Leverages SQL, Databases, and CRM platforms (Salesforce, HubSpot) to structure data, automate workflows, create dashboards, and decrease reporting time by 50%. Managed $100K+ in monthly Google Ads spend, successfully reducing CPA by 44%. Seeking a position in Analytics to bridge the gap between data and actionable insights.
Skills & Expertise (16)
Work Experience
Principal - Marketing Analytics
HighRadius
Jan 2026 - Jun 2026
Led end-to-end Google Ads campaigns to drive pipeline for HighRadius Payments Solutions. Managed a $100K/month budget, achieving a 50% uplift in click-through rate (CTR)—increasing from 2% to 3%—by analyzing keyword intent and negative keyword mapping. Drove a 44% reduction in CPA (from 18K to 10K) by partnering with product marketing to design data-backed, high-converting landing pages based on historical performance analysis. Received, cleaned, and consolidated data from Google Ads, Google Analytics, and Snowflake using SQL to deliver a full-funnel (Spends ➔ Traffic ➔ CPA) SEM/PPC dashboard providing the actionable insights needed to drive performance and increase growth. Built automated weekly reports for channel owners and stakeholder using BI Tools, cutting executive reporting preparation and presentation time by 40%.
Senior Analyst - Marketing Analytics (SEO and SEM)
HighRadius
Jan 2024 - Dec 2025
Developed a full-funnel SEO dashboard (Traffic * Form Fills * MQLs) with product-level splits to identify performance fluctuations. Analyzed traffic-to-conversion data to pinpoint non-converting pages, enabling the Content team to update and optimize under-performing sections. Achieved 100% of MQL targets by identifying low-ranked pages with growth potential and prioritizing them for optimization. Monitored CRM lead hygiene across Salesforce and HubSpot, reducing leads stuck in parked status by 20%. Built a weekly lead-tracking dashboard, monitoring inbound leads passed to target ABM teams.
Analyst - Marketing Analytics (Website Live Chat)
HighRadius
Jul 2022 - Dec 2023
Collaborated with the Data Warehouse team to create a Snowflake database with over 1 million rows, leveraging SQL scripts to consolidate data and build a reporting structure that provided stakeholders with full visibility. Served as the dedicated analyst for operations and reporting, dedicating 50% of bandwidth to executing urgent, ad-hoc analysis that resolved bottlenecks. Optimized hourly agent shifts by replacing intuition-based staffing with a data-backed roster, increasing resource utilization by 30% and ensuring 100% coverage during peak traffic. Identified high-intent Organic and SEM traffic strategies for Live Chat, leveraging data insights to align agent resources with top-performing sources and fuel a 176% YoY surge in Sales Qualified Leads. Analyzed website conversion data to identify 4x higher intent on product pages, resulting in a restructured team model. This pivot enabled us to boost weekly conversations by 30%.
Marketing Intern
HighRadius
Jul 2021 - Jun 2022
Improved data reporting efficiency by 50% by creating Looker Studio reports integrating 5 CSV files and Google Analytics data. Increased course completion rates by 23% by analyzing video retention and pivoting strategy to short-form content.
Education
Bachelor’s Degree in Electronics Engineering - KIIT - Kalinga Institute of Industrial Technology
2018 - 2022 · Afghanistan
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Skills (16)
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