Anushka Singhal

Business Analyst

1+ yrs exp 89 · Excellent

About

Results-driven Business Analyst with hands-on experience in lead generation, CRM operations, and business process support within IT services organizations. Proven ability to gather requirements, coordinate with stakeholders, and deliver data-driven insights using Power BI, MySQL, and Excel. Recognized as Best Employee of the Quarter for contributing to ₹75 lakh in deal closures. Actively advancing expertise in SQL, Agile methodologies, and business analysis frameworks.

Skills & Expertise (15)

Power BI Advanced

8.0/10

Years Exp

SQL Intermediate

7.6/10

Years Exp

Requirement gathering Intermediate

7.4/10

Years Exp

DAX Intermediate

7.2/10

Years Exp

Business Requirements Document Intermediate

7.1/10

Years Exp

Analysis Agile SDLC Fundamentals MySql stakeholder communication MS Excel Process Mapping Workflow Analysis Business process modeling Gap Analysis

Work Experience

Lead Generation Executive

Triazine Software Pvt. Ltd.

Jan 2025 - Present

Analyzed client business requirements to identify target industries, ideal customer profiles, and market gaps — translating findings into actionable outreach strategies. Wrote SQL queries to extract and analyze lead data from CRM databases, enabling accurate tracking of conversion metrics and funnel performance. Built and maintained Power BI dashboards to visualize pipeline status, lead quality scores, and campaign effectiveness, providing weekly insights to management. Developed DAX measures in Power BI for KPIs including Lead Conversion Rate, Cost per Lead, and Win/Loss ratio across product lines. Conducted gap analysis between current lead workflows and business objectives, proposing process improvements that enhanced conversion rates. Prepared Business Requirement Documents (BRDs) for CRM enhancement requests, coordinating with the tech team to implement lead scoring and follow-up automation. Collaborated with cross-functional stakeholders to gather requirements, map workflows, and align outreach strategies with business goals. Delivered consistent results, achieving sales targets and contributing to ₹75 lakh in deal closures (Q1 2025) — recognized as Best Employee of the Quarter.

Management Trainee

Pinga Solutions

Jun 2024 - Jan 2025

Performed data analysis using SQL to identify high-potential prospect segments, improving targeting accuracy and reducing wasted outreach effort. Designed and maintained Power BI reports to track prospecting activity, call conversion rates, and weekly pipeline progress for team leads. Conducted business process mapping of the end-to-end prospecting workflow, identifying bottlenecks and streamlining steps that improved lead quality. Gathered and documented requirements for a CRM system implementation — defined user stories, data fields, and workflows that improved lead management efficiency. Used Excel pivot tables and charts for ad-hoc reporting on campaign performance, presenting findings and recommendations to stakeholders. Applied SDLC fundamentals to support the rollout of an internal CRM tool — assisted in UAT, documented defects, and coordinated with the tech team for resolution. Collaborated with stakeholders to align business objectives with outreach strategies, ensuring data-backed decisions at every stage of the sales cycle.