About
Results-driven manager operation at Croma with proven success in driving sales growth, improving profitability, and streamlining store operations. Strong expertise in inventory control, team leadership, and staff development, ensuring high operational standards and customer satisfaction. Experienced in executing marketing initiatives, promotions, and customer engagement strategies. Hands-on exposure to network expansion management, new store launches, and expansion initiatives, driving scalable growth and operational excellence.
Skills & Expertise (12)
Work Experience
Industry Internship Program
CG POWER AND INDUSTRIAL SOLUTIONS LTD
Present - Present
Conducted comprehensive research on multiple tenders to gather and organize critical information for decision-making. Analyzed tender documents thoroughly, preparing detailed reports that summarized key findings and insights. Performed in-depth risk analysis on tenders to identify potential challenges and uncover strategic opportunities. Reviewed purchase orders and contracts meticulously to ensure regulatory compliance and minimize organizational risks.
Assistant Store Operations Manager
TATA Croma
May 2023 - Apr 2024
Support in achieving sales targets, Assist the Store Manager in monitoring daily, weekly, and monthly sales, ensuring the team meets or exceeds revenue goals. Identify underperforming areas and suggest corrective actions. Streamlined store operations, managing inventory control, payment processing, and daily banking activities to ensure smooth business functioning. Trained and led a high-performing sales team, enhancing product knowledge and consistently delivering exceptional customer service. Developed and implemented expansion strategies, including market research, competitor analysis, and catchment area assessment to identify high-potential locations Analyzed sales trends and competitor activities to generate actionable insights for optimized pricing and marketing strategies. Implemented Standard Operating Procedures (SOPs), boosting compliance and operational efficiency by 20%. Planned and executed new store launches, coordinating internal stakeholders, inventory setup, and operational readiness for successful rollouts.
Store Operations Manager
TATA Croma
Apr 2024 - Present
Consistently achieved and exceeded monthly, quarterly, and annual sales targets, driving EBIT and EBITA growth and increasing overall profitability by ~15%. Monitored and analyzed daily, weekly, and category-wise sales data, identifying gaps, market trends, and competitor actions, and implemented corrective strategies to boost sales performance by 10%. Controlled operational costs, minimized shrinkage, and reduced inventory aging/defective stock by 20%. Maintained accurate stock levels and timely replenishment, improving inventory turnover by 18%, along with regular inventory audits and cycle counts to ensure data integrity and reduce discrepancies. Implemented loss prevention strategies, including monitoring stock movement and identifying pilferage risks. Assisted in new store setup operations, including inventory planning, system setup, and initial merchandising. and maintained compliance with safety, regulatory, and brand standards across all operational activities. Ensured merchandising compliance, including planograms, visual displays, and ticketing, enhancing store presentation and customer engagement. Managed POS operations, processing transactions, returns, and payments with accuracy. Recruited, onboarded, and trained staff on product knowledge and sales techniques, boosting team productivity by 25%. Set and tracked sales targets while monitoring customer experience metrics, improving satisfaction by 15%. Delivered exceptional customer service by resolving feedback and maintaining retention above 90%. Optimized staff scheduling to enhance coverage, operational efficiency, and service quality. Uphold strict adherence to the company’s standards, processes, and policies across all store operations, ensuring operational consistency, regulatory compliance, and alignment with organizational objectives. Regularly monitor staff performance and operational procedures to identify gaps, implement corrective measures, and maintain high-quality standards across customer service, inventory management, and sales operations. Conduct comprehensive market research and competitor analysis to assess market potential, pricing strategies, and competitive positioning. Perform detailed catchment area analysis and customer profiling to understand demographics, purchasing behaviour, and demand trends. Prepare structured business plans and revenue projections to support new store launches and expansion decisions.
Education
MBA/PGDM | Marketing - ITM Business School
- 2023 · Afghanistan
Bachelor of Commerce (B.Com) | Accounting - Barkatullah University
- 2020 · Afghanistan
