About
With 12 years of diverse experience in various roles, I thrive on embracing new responsibilities with discipline and an openness to challenges that foster personal growth. I am now seeking a new digital opportunity that offers continuous improvement and challenges, aligning with my commitment to professional development and excellence.
Skills & Expertise (16)
Work Experience
Media Executive Research
Prachar Communications Pvt. Ltd.
Sep 2015 - Feb 2018
Conducting pre and post-evaluations of campaigns. Providing clients with detailed updates on top programs and properties. Evaluating channel deals. Conducting competitive analysis and reviews of brands. Providing clients with weekly channel performance reports.
Manager Strategy & Insight (Zee Marathi)
Zee Entertainment Enterprises. Ltd.
Oct 2024 - Present
Develop high-level weekly performance reports across channel and genre - Provide actionable insights to the content team, enabling them to align with evolving audience preferences. Share macro insights for monthly review decks. Prepare strategic daily promo plans by leveraging key program initiatives to drive viewership and maximize impact. Monitor and analyze audience and content trends to strengthen engagement strategy and inform content planning. Optimize content scheduling by analyzing slot performance to decode viewership behavior. Act as a cross-functional liaison, coordinating with business, programming, and promo teams to align strategy and execution seamlessly.
Planning Assistant / Senior Data Executive
Madison Communications Pvt. Ltd.
Mar 2018 - Sep 2024
Planned and executed TV media campaigns using BARC software, ensuring optimal reach and impact. Developed and optimized media plans aligned with client briefs and business objectives. Monitored and analyzed key metrics such as GRP, NGRP, CPRP, Reach, and Channel Share to measure campaign effectiveness. Coordinated with cross-functional teams for smooth campaign execution and timely reporting. Conducted pre- and post-campaign evaluations, delivering actionable insights through reports. Prepared monthly competition reports, performance trackers, and channel analysis to support strategic decisions. Supported pitch work and business development through data analysis, reporting, and insights generation.
Operations Executive
Prachar Communications Pvt. Ltd.
Feb 2013 - Sep 2015
Preparing release orders and following up with channels. Entering deals into the software. Auditing release orders. Ensuring release orders are logged according to the schedule. Reconciling channel data. Preparing weekly and monthly reports.
Operations Assistant
Group M - Mindshare
Feb 2011 - Feb 2013
Entering plans into the system. Updating the system with channel logs. Sending betas (commercial and sponsorship mute) to channels. Generating estimates and forwarding them to operations executives.
Education
Bachelor of Commerce (B.Com) - Mumbai University
2014 - 2016 · India
Certifications
No certifications added yet
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Availability Details
Visa Status
Citizen
Relocation
Open to Relocation
Skills (16)
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