About
Analytical and detail-oriented Data Analyst with proven experience in statistical analysis, A/B testing, data visualization, and machine learning. Proficient in Python, SQL, and Tableau, with a strong focus on extracting insights to drive business outcomes. Actively advancing toward a Data Scientist role through Scalerʼs Data Science & ML program, with hands-on experience in end-to-end ML projects involving data preprocessing, model building, and deployment.
Skills & Expertise (32)
Work Experience
Data Analyst
Right Path Infotech
Mar 2023 - Feb 2025
Conducted data analysis and preparation using Python. Performed exploratory data analysis and statistical tests to identify trends and patterns. Designed, built, and maintained relational databases for streamlined data storage. Utilized Python libraries for data cleaning, feature engineering, and visualization. Conducted Statistical Analysis using various testing. Conducted A/B tests to evaluate intervention strategies to enhance data-driven decision making. Executed complex SQL queries for data retrieval, manipulation, and analysis. Collaborated with cross-functional teams to address data needs and boost operations. Visualized insights using Tableau for improving decision-making. Led KPI reporting and presented insights to stakeholders to achieve business goals.
Client Relation and Operations
Learning Ventures Pvt ltd
Jan 2021 - Mar 2023
Designed and maintained interactive Tableau dashboards to track sales performance, revenue growth. Analyzed customer behavior trends, sales funnel metrics, and conversion rates to optimize marketing strategies. Cultivated key prospect relationships. Identified leads from various platforms. Connected with the company's HRs and CXOs. Managed a complete DM domain. Utilized CRM and MS Excel for data management. Collaborated with cross-functional teams for business analysis and strategy development. Provided monthly data reports to the manager.
Data Analyst
Lotus Interworks(SIMPLIA)
Apr 2025 - Present
Analyzed digital marketing campaign performance across Google Ads and Meta Ads using SQL, Python, and dashboard tools to optimize targeting and improve ROAS by 25%. Automated data extraction, transformation, and reporting workflows using Python scripts and BigQuery, reducing manual reporting time by 10+ hours weekly. Developed and maintained real-time marketing dashboards using Tableau, enabling stakeholders to track key matrices. Conducted in-depth audience segmentation and funnel analysis to identify high-performing cohorts, contributing to a 15% increase in lead-to-sale conversions. Utilized Python (Pandas, Matplotlib, Seaborn) for data analysis, visualizations, and campaign A/B test evaluations. Integrated campaign data from Google Analytics, Ads Manager, and Meta Business Suite to produce unified, cross-platform performance reports. Worked closely with marketing and product teams to design and analyze A/B tests for landing pages and ad creatives, guiding creative and budget decisions. Provided monthly performance insights and recommendations to leadership teams to inform strategic planning and reallocation of ad spend.
Education
DSML - SCALER (Interviewbit)
2022 - · Afghanistan
B-tech - Electronics & Communication - ABES Engineering College
2014 - 2018 · Afghanistan
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Depends on Offer
