About
Co-founded InONE Brands Pvt. Ltd., building QSR brands DiNi's and Roll'n from scratch; grew customer base from 0 to 780+, attained 4.5+ rating, and attracted 5 franchise requests. Drove 5-workstream concurrent program at KisaanSay Agtech spanning SEO, CRM automation (Contlo), WhatsApp commerce (Gupshup), sales app redesign, and competitive intelligence. Secured Pre-Placement Offer from KisaanSay Agtech based on demonstrated impact in marketing and digital growth.
Skills & Expertise (16)
Work Experience
Marketing & Analytics Intern
KisaanSay Agtech
Apr 2025 - May 2025
Architected and executed 5 concurrent workstreams covering SEO optimisation, Contlo CRM automation flows, WhatsApp bot on Gupshup, sales app redesign, and competitor teardown. Led SEO optimisation across 70+ SKUs by restructuring metadata, keyword mapping, backlinking and content architecture, improving CTR from <1% to ~3% and reducing bounce rates by 20%. Designed and deployed 8-stage lifecycle automation journeys across Email, WhatsApp and SMS using AIDA-based messaging, improving engagement and repeat purchase pathways.
Co-Founder & Brand Head
InONE Brands Pvt. Ltd.
Jan 2021 - Jan 2024
Grew DiNi's customer base from 0 to 780+, reaching 50,000+ Instagram accounts through brand storytelling, content strategy, and performance marketing. Achieved 4.5+ customer rating for DiNi’s and generated 5 inbound franchise requests; launched Roll'n as a second QSR brand to increase the operational efficiency of the unit under the same holding company. Closed an institutional customer, NCSCDA, demonstrating presales capability through stakeholder proposals and solution scoping for a B2B buyer. Owned P&L across both brands; coordinated supplier network, pricing strategy, and menu development through multiple product iterations.
Education
MBA - XIMB
2024 - 2026 · Afghanistan
B.Com (Hons.) - Utkal University
2017 - 2020 · Afghanistan
Certifications
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Skills (16)
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