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Dibya Jena

Dibya Jena

Co-Founder & Brand Head

Bhubaneswar 3+ yrs exp 86 · Excellent

About

Co-founded InONE Brands Pvt. Ltd., building QSR brands DiNi's and Roll'n from scratch; grew customer base from 0 to 780+, attained 4.5+ rating, and attracted 5 franchise requests. Drove 5-workstream concurrent program at KisaanSay Agtech spanning SEO, CRM automation (Contlo), WhatsApp commerce (Gupshup), sales app redesign, and competitive intelligence. Secured Pre-Placement Offer from KisaanSay Agtech based on demonstrated impact in marketing and digital growth.

Skills & Expertise (16)

Brand Strategy Advanced
8.1/10
2.5
Years Exp
Program Management Intermediate
7.8/10
2.5
Years Exp
Market Research Intermediate
7.0/10
2.5
Years Exp
Operations Digital Marketing Stakeholder Management MS Excel Google Search Console Canva ChatGPT Gemini Google AI Studio React Vite Supabase PowerPoint

Work Experience

Marketing & Analytics Intern

KisaanSay Agtech

Apr 2025 - May 2025

Architected and executed 5 concurrent workstreams covering SEO optimisation, Contlo CRM automation flows, WhatsApp bot on Gupshup, sales app redesign, and competitor teardown. Led SEO optimisation across 70+ SKUs by restructuring metadata, keyword mapping, backlinking and content architecture, improving CTR from <1% to ~3% and reducing bounce rates by 20%. Designed and deployed 8-stage lifecycle automation journeys across Email, WhatsApp and SMS using AIDA-based messaging, improving engagement and repeat purchase pathways.

Co-Founder & Brand Head

InONE Brands Pvt. Ltd.

Jan 2021 - Jan 2024

Grew DiNi's customer base from 0 to 780+, reaching 50,000+ Instagram accounts through brand storytelling, content strategy, and performance marketing. Achieved 4.5+ customer rating for DiNi’s and generated 5 inbound franchise requests; launched Roll'n as a second QSR brand to increase the operational efficiency of the unit under the same holding company. Closed an institutional customer, NCSCDA, demonstrating presales capability through stakeholder proposals and solution scoping for a B2B buyer. Owned P&L across both brands; coordinated supplier network, pricing strategy, and menu development through multiple product iterations.

Education

MBA - XIMB

2024 - 2026 · Afghanistan

B.Com (Hons.) - Utkal University

2017 - 2020 · Afghanistan

Certifications

No certifications added yet

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Profile Score Breakdown

📷 Photo 10/10
📄 Resume 10/10
💼 Job Title 10/10
✍️ Bio 10/10
🛠️ Skills 20/20
🎓 Education 10/10
⏱️ Experience 11/15
💰 Rate 0/5
🏆 Certs 0/5
Verified 5/5
Total Score 86/100

Profile Overview

Member sinceMay 2026