About
Results-driven Data Analyst with 2 years of experience translating campaign and engineering data into actionable business insights. Proven expertise in lead generation analytics, campaign performance optimization, and data visualization using Python, SQL, and Power BI. Adept at building motorized reporting pipelines, statistical models, and dashboards that reduce CPA, improve conversion rates, and drive revenue growth. Experienced collaborating cross-functionally with marketing, product, and engineering teams to deliver data-backed decisions at scale.
Skills & Expertise (21)
Work Experience
Associate Lead Engineer – Campaign Analytics
Vintorix Private Limited
Jul 2024 - Jun 2026
Analyzed multi-channel campaign data using SQL and Python, identifying optimization opportunities that reduced Cost Per Acquisition (CPA) by 22% within 6 months. Built systematized performance dashboards in Power BI tracking 15+ KPIs (CTR, CPL, CPC, conversion rate), enabling real-time decision-making for marketing teams. Conducted A/B testing and multivariate analysis on 30+ campaigns, deriving statistically significant insights that increased overall click-through rates by 18%. Enhanced weekly and monthly executive-level reporting decks summarizing campaign ROI, spend efficiency, and audience insights for stakeholders and leadership.
Education
B.E in Electronics and Communication Engineering - Sri Krishna college of Technology
2020 - 2024 · Afghanistan
Higher Secondary Certificate - Shri Vidhya Bharathi Matric.Hr.Sec.School
2018 - 2020 · Afghanistan
Secondary School Leaving Certificate - Avvai K.S.R Matriculation School
2017 - 2018 · Afghanistan
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Skills (21)
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