Shubhi Jaiswal

Business Intelligence Analyst

4+ yrs exp 90 · Outstanding

About

Business Analytics & AI professional with 4+ years turning experimentation, cohort data, and applied machine learning into product and business decisions across 8 SaaS products. Design and run A/B tests across recommendation systems, conversion flows, and self-serve adoption; built and deployed an XGBoost-based risk-scoring model and a GenAI self-serve analytics agent (Databricks Genie x Claude) that gave 20+ stakeholders natural-language access to product data — replacing manual, multi-day reporting cycles with real-time answers. Comfortable owning a problem end-to-end: from stakeholder requirements, to SQL/Python analysis, to a deployed model or dashboard leadership actually uses.

Skills & Expertise (37)

XGBoost Advanced

8.0/10

Years Exp

Machine Learning Advanced

8.0/10

Years Exp

GenAI Advanced

8.0/10

Years Exp

Predictive Modeling Advanced

7.5/10

Years Exp

Data Science Advanced

7.5/10

Years Exp

A/B testing Advanced

7.5/10

Years Exp

Python Advanced

7.0/10

Years Exp

Business Intelligence Advanced

7.0/10

Years Exp

Tableau Advanced

7.0/10

Years Exp

Data Visualization Advanced

7.0/10

Years Exp

SQL Advanced

7.0/10

Years Exp

Jira Pandas NumPy Data Analytics SciPy Dashboards Databricks Streamlit Amplitude Business Requirements Gathering User Behavior Analysis Product Analysis Cohort Analysis Retention Analysis Customer Segmentation Funnel Analysis Business Analytics Experimentation Confidence Intervals Hypothesis Testing Statistical Data Analysis SARIMAX ARIMA Prophet Time Series Forecasting Predictive Analytics

Work Experience

Business Intelligence Analyst

GoTo Technologies

Jul 2024 - Present

Built and deployed an XGBoost-based fraud detection and risk-scoring model generating real-time customer risk scores within 60 seconds, directly informing product risk strategy. Trained and deployed a GenAI self-service analytics agent (Databricks Genie, integrated with Claude) for GoToMyPC, giving 20+ stakeholders natural-language access to product data and cutting manual reporting requests. Designed and analyzed A/B experiments across recommendation systems, conversion flows, and self-serve adoption, translating results into decisions adopted by Product, Engineering, Marketing, and Customer Success across 8 SaaS products. Delivered retention cohort reporting and Tableau dashboards for senior leadership, cutting root-cause analysis time from 2–3 days to seconds and directly informing product prioritization. Partnered with Operations and cross-functional teams to gather business requirements and align reporting and modeling work with evolving business needs.

Senior Business Development Analyst

Scaler

Nov 2022 - Dec 2023

Designed and analyzed funnel experiments across 10K–15K monthly leads, identifying conversion bottlenecks and lifting enrollment rates 4–6%. Applied customer segmentation and behavior analysis to identify growth opportunities and optimize conversion processes. Delivered data-backed recommendations to senior Sales leadership that contributed to ~₹3 Cr in annual revenue.

Assistant Manager, Business Development & Insights

PlanetSpark

Apr 2021 - Oct 2022

Built Tableau dashboards translating customer behavior into Marketing/Sales strategy, contributing ~₹2 Cr in Middle East market revenue. Analyzed lead-to-enrollment funnel data (100–200 monthly leads) using LeadSquared CRM and SQL, and supported day-to-day business operations for the region.