About
Data Analyst with over 2 years of experience in Excel-driven reporting, Boolean query writing, media intelligence, and dashboard creation for global clients across multiple industries. Experienced in managing large raw datasets and transforming them into accurate, insight-driven reports using SQL and advanced Excel techniques. Proven track record of supporting end-to-end report production, ensuring data quality, and meeting strict delivery timelines. Adept at content searches, data verification, chart creation, and developing qualitative insights that support client decision-making. Known for strong attention to detail, workflow prioritization, and effective client communication within fast-paced, data-driven environments.
Skills & Expertise (23)
Work Experience
Media Research Analyst
PERCEPTION AND QUANT
Feb 2025 - Present
Conduct comprehensive primary and secondary research to evaluate business performance, emerging market trends, and competitive landscapes across multiple industries. Developed and utilized Boolean search strings to extract relevant media data, improving accuracy and efficiency in monitoring and reporting processes. Prepare and deliver daily, weekly, and monthly intelligence and performance reports using advanced Excel (Pivot Tables, formulas), ensuring accuracy and alignment with strict delivery timelines. Analyze large structured datasets using Excel and SQL to identify trend shifts, performance patterns, and actionable insights for client reporting. Manage content searches and support data uploading workflows while maintaining a strong understanding of project coding structures. Perform regular data quality checks and verification to ensure consistency and high-quality report outputs. Generate charts and contribute qualitative insights using established reporting templates and tools. Collaborate with senior analysts and team leads to prioritize tasks, manage workflow, and support timely deliverables. Participate in client discussions and internal review meetings to present findings and contribute to strategic recommendations.
Research Analyst
FULLINTEL
Aug 2023 - Aug 2024
Executed end-to-end customer insights and market intelligence projects supporting crisis monitoring and brand tracking initiatives. Developed earnings summaries, competitive landscape reports, and real-time alert frameworks to enhance client monitoring capabilities. Performed structured data cleansing, segmentation, and trend analysis using advanced Excel techniques to improve reporting accuracy. Supported report production through data validation, contact management, and ongoing data verification activities. Utilized media monitoring platforms including LexisNexis, TVEyes, and Critical Mention for comprehensive coverage tracking and alerts. Applied Boolean search techniques by building advanced search strings on platforms such as LexisNexis and TVEyes to improve data extraction accuracy and enhance research outputs and client reporting. Assisted senior team members in maintaining reporting standards and meeting project timelines.
Education
ME — Power Electronics and Drives - Anna University
2021 - 2023 · Afghanistan
BE — Electrical and Electronics Engineering - Anna University
2017 - 2021 · Afghanistan
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