About
Detail-oriented E-commerce & Digital Marketing Specialist with 3+ years of experience managing Amazon Seller Central/PPC channel accounts and executing performance-driven campaigns across multiple platforms. Skilled in optimizing product listings (titles, A+ content, SEO, images). Proficient in planning, launching, and optimizing PPC campaigns (Sponsored Products, Brands, Display), with a strong command of KPIs such as CTR, CVR, ACOS, TACOS. Adept at feed optimization, ensuring accuracy, compliance, and visibility across marketplaces. Experienced in handling account health issues, troubleshooting technical challenges, and collaborating with teams to achieve results. Strong communicator with proven ability to deliver detailed project reports, manage client relationships, and coordinate with cross-functional international teams to ensure project success. While my background spans multiple digital platforms, I bring a fast-learning, data-driven mindset to expand with a track record of quickly mastering new systems and delivering impact at scale.
Skills & Expertise (22)
Work Experience
Associate - Ops in Consulting & Professional Services
WNS
Jun 2019 - Dec 2021
Worked as an Associate supporting the Onfido identity verification process, ensuring accurate and timely review of customer documents and data. Met strict SLAs and quality metrics in a fast-paced operational environment. Performed KYC and background verification checks in line with client guidelines and compliance standards.
Sr. Business Analyst | Ecommerce Project Manager
Feedonomics
Jul 2025 - Present
Analyst - Credit Card Ops
Citi Corp
Dec 2021 - Jun 2022
Managed end-to-end credit card operations, including account processing, transaction review, and customer request handling. Consistently met quality, productivity, and turnaround time targets in a high-volume operations environment. Investigated and resolved card-related discrepancies and exceptions with accuracy and within defined SLAs. Managed multi-platform campaigns (Google, Meta, TikTok, Pinterest, Snapchat), contributing to a 30% improvement in overall project delivery efficiency. Optimized PPC campaigns and product feeds (titles, descriptions, structured data) up to 1M+ SKUs, resulting in 15–25% higher CTR, 10–20% higher CVR, 10–15% lower ACOS, and 20% increase in sales velocity, while boosting total sales and organic visibility. Delivered actionable weekly/monthly performance reports, highlighting trends in CTR, CVR, ACOS, TACOS, and sales velocity to support client decision-making. Collaborated with cross-functional teams (strategists, designers, stakeholders) to develop brand stores, implement category-level marketing strategies, and drive 15% improvement in overall product performance.
Education
Higher Education (xII) - Pune University
2012 - 2014 · Afghanistan
Bachelor's in Business Administration - Pune University
- · Afghanistan
Schooling (Primary Education) - Philomena’s Convent High School
- 2012 · Afghanistan
Certifications
No certifications added yet
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Skills (22)
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