Kumari Ayushi

Business Analyst

Mumbai, India 3+ yrs exp 91 · Outstanding

About

Business Analyst with hands-on experience in SQL, Power BI, Advanced Excel, and business reporting. Built multiple end-to-end analytics projects involving sales, profitability, customer behaviour, and operational data. Strong background in stakeholder communication, digital strategy, and data-driven decision making with the ability to translate business requirements into actionable insights.

Skills & Expertise (41)

Advanced Excel Advanced

8.0/10

Years Exp

MS Excel Advanced

8.0/10

Years Exp

Power BI Intermediate

7.5/10

Years Exp

SQL Intermediate

7.0/10

Years Exp

Market Research Intermediate

7.0/10

Years Exp

Data Interpretation Intermediate

7.0/10

Years Exp

Data Cleaning Intermediate

7.0/10

Years Exp

Problem Solving Intermediate

7.0/10

Years Exp

Requirement gathering Intermediate

7.0/10

Years Exp

stakeholder communication Intermediate

7.0/10

Years Exp

VLOOKUP Optimization MySql Queries Joins Aggregations Content Strategy Pivot Tables HLOOKUP Data Validation Social Media Management Competitor analysis Performance Analysis SEO SEM Charts Excel Dashboards Dashboards DAX Data Modelling Competitor Research P&L Analysis Profitability Analysis Reporting KPI Tracking Critical thinking Gap Analysis Business Process Improvement Documentation MS Word Draw.io

Work Experience

Digital Marketing Executive

Cryptch IT Solutions

Jun 2025 - Present

Managed Cryptch IT Solutions’ social media presence across platforms, including content planning, creation, scheduling, and regular posting. Developed engaging promotional content for IT training courses, internships, student achievements, placement updates, and institute events. Handled day-to-day social media activities, ensuring consistent brand communication and maintaining the institute’s online presence. Created and optimized social media creatives, captions, hashtags, and promotional campaigns to improve audience engagement and reach. Supported digital marketing initiatives by monitoring social media performance, identifying content trends, and improving content strategy based on audience response.

Freelance Digital Marketing Analyst

Millo Café

Aug 2024 - May 2025

Planned and executed data-informed content strategies by analyzing audience behaviour, engagement trends, and business objectives to improve brand visibility. Developed content plans and campaign strategies based on competitor research, audience insights, and business goals. Monitored campaign performance and engagement metrics to optimize content strategy and reporting. Prepared campaign performance reports and translated marketing insights into actionable recommendations to improve campaign effectiveness and business outcomes.

SEO Support And ORM Manager

Netbiz

Feb 2024 - Jul 2024

Generated backlink and content performance data to guide ORM and content strategy for UAE-based real estate clients, monitoring key metrics to inform reporting. Conducted competitor and market analysis, including an ORM benchmarking and website audit project, to identify positioning gaps and opportunities. Collaborated with clients and cross-functional teams to gather requirements and align deliverables with business goals, supporting SEO/SEM and social media campaign planning.

Social Media Marketing Intern

Bucket List Application

Jul 2022 - Sep 2022

Tracked platform engagement data and audience trends. Supported content planning and trend-based content creation. Assisted in maintaining consistent content and posting schedules.

Executive

Startek

May 2022 - Nov 2022

Handled customer queries and service-related concerns through the assigned Zomato process. Followed standard operating procedures and defined customer-service workflows. Coordinated with relevant teams for issue escalation and resolution. Identified recurring customer concerns and communicated them to the concerned team. Maintained process accuracy while managing multiple customer cases. Adapted to process updates, changing workflows, and operational requirements.