About
Digital advertising and BI professional with 3 years of experience spanning 1.5 years in BI development and 1.5 years in ad-tech on the publisher/SSP side. Deep understanding of the programmatic ecosystem across both SSP and DSP/buy-side, including hands-on experience supporting DV360 and other DSP integrations through publisher-side troubleshooting and deal execution. Proficient in SQL and Python (applied in personal projects and automation), with expertise in Google Ad Manager (GAM), programmatic deal execution, and video ad delivery (VAST/VPAID, DAI/SSAI). Recognized with the HCLTech/Google High Achiever Award for outstanding technical support and consistently exceeding key delivery metrics.
Skills & Expertise (20)
Work Experience
Technical Troubleshooting Analyst
HCLtech
Sep 2024 - Present
Managed and resolved 300+ complex Tier A and B technical cases annually across a diverse Google Ad Manager (GAM) portfolio, including top-tier clients such as The New York Times, Spotify, Disney, JioSaavn, and Warner Bros., delivering real-time solutions that optimized ad performance and maximized publisher revenue. Diagnosed and resolved 150+ high-priority cases involving intricate ad-serving issues and UI bugs using Charles Proxy and Chrome DevTools; optimized ad-stack configurations and recovered an estimated 10–15% in potential revenue by identifying latent delivery errors and misconfigured line items. Executed end-to-end ad trafficking for Display, Video, and In-App campaigns with 100% compliance, leveraging deep platform expertise across all GAM modules including ad-selection logic, forecasting, and custom creative design. Improved client outcomes through data-driven root-cause analysis, resulting in significant CSAT score improvements and reduced Total Resolution Time (TRT); recognized with the 'High Achiever Award' from HCLTech and Google for sustained outstanding performance. Analysed 50+ campaign performance metrics (CPM, fill rate, latency, viewability) across 300+ accounts to surface actionable trends, drive mid-flight optimizations, and produce data-driven recommendations; mentored 10+ new technical analysts to achieve independent account management. Applied internal AI tools to accelerate root-cause analysis, generate structured troubleshooting documentation, and automate repetitive reporting workflows; improved case resolution speed and overall team productivity. Configured and optimized video ad delivery in GAM using VAST/VPAID protocols, ensuring seamless playback across CTV and OTT devices and enhancing viewer engagement. Troubleshot and managed Dynamic Ad Insertion (DAI) and Server-Side Ad Insertion (SSAI) workflows, eliminating latency and resolving stitching errors in high-stakes live and VOD environments. Orchestrated diverse programmatic and direct deal types including Direct, DV360, Exchange Bidding, Header/Open Bidding, Private Auctions, and Programmatic Guaranteed; managed Parent/Child network configurations via Multiple Customer Management (MCM). Developed strong working knowledge of DSP/buy-side operations by regularly liaising with DV360 and other DSP buyers to diagnose bid delivery issues, troubleshoot auction dynamics, and optimize publisher inventory for demand-side performance. Utilised Excel to build automated reporting dashboards tracking 10+ delivery KPIs, transforming raw campaign data into strategic publisher insights that improved operational efficiency and ROI.
Associate Engineer – Product Development
HARMAN Connected Services
May 2022 - Jun 2023
Led full-cycle BI consulting and development for a multinational client, translating complex business requirements into optimized Tableau dashboards that reduced manual reporting effort by an estimated 30%. Managed and queried 1,000+ datasets from Amazon Redshift using custom SQL, enhancing dashboards and reliably publishing and scheduling 20+ reports to the production environment. Built high-performance, interactive Tableau visualizations incorporating advanced features (Calculated Fields, Parameters, KPI Tracking, Forecasting) and implemented Row-Level Security (RLS) for data governance. Presented data-driven findings to senior management across 4+ quarterly reviews to inform strategic decision-making; identified and implemented operational efficiency improvements within existing BI systems to support clients' long-term growth plans.
Software Developer Intern
iPrimed
Jan 2022 - Apr 2022
Developed core web application functionality using Python, Flask, and Jinja2 for dynamic content rendering; ensured application quality by implementing automated test suites with Selenium and the Robot Framework. Served as Scrum Master for a 5-person agile team, guiding development of a social media web application; facilitated sprint planning, resolved blockers, and collaborated on solutions for complex development challenges.
Education
BE: Electronics and Telecommunications - Dayananda Sagar College of Engineering
- 2022 · Afghanistan
Certifications
High Achiever Award
HCLTech / Google · 2024
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