About
Digital analytics and implementation professional with 12+ years of experience across GA4, Google Tag Manager, measurement planning, data-layer design, event instrumentation, analytics QA, dashboarding and performance reporting. Experienced in translating business requirements into tracking specifications, auditing implementations, troubleshooting data-quality issues and partnering with product, technology, marketing and development teams. Worked across high-traffic digital properties, including platforms with 60M+ monthly pageviews and 7M+ monthly users.
Skills & Expertise (18)
Work Experience
Performance Growth Analyst
AI Enterprise Technologies (Interior Logic Group)
Feb 2024 - Present
Own end-to-end performance measurement and reporting architecture for internal digital platforms, defining tracking requirements, data structures and reporting flows. Design and maintain data-layer documentation and measurement plans aligned with KPI frameworks to improve consistency across analytics and reporting outputs. Audit and troubleshoot tracking and reporting discrepancies through root-cause analysis of tracking gaps, event misfires and attribution inconsistencies. Translate business requirements into technical tracking specifications and analytics deliverables in partnership with product, operations and technology teams. Apply funnel-analysis methods to recruitment and operational conversion paths, identifying drop-off points and defining granular event instrumentation. Maintain data-quality governance standards and implementation documentation for cross-team consistency and scale.
Data Analyst
BYJU'S (Think & Learn Pvt Ltd)
Feb 2022 - Mar 2023
Built and owned the analytics and reporting framework for BYJU'S Blog, defining the measurement plan, event taxonomy and tracking structure from the ground up. Implemented custom event tracking across content types to enable behavioral segmentation and funnel analysis, contributing to 40% pageview growth within 2 months. Designed an email segmentation strategy using behavioral signals across 4 user personas, improving open rate from 15% to 20% and CTR from 9% to 15% within 4 months. Introduced Web Stories and configured engagement tracking; the format contributed approximately 60% of total pageviews from the launch month. Delivered weekly, monthly and quarterly stakeholder reports by integrating multi-source performance data and validating outputs against tracked event data.
Sr. Data Analyst / SEO Lead / Product Owner
Oneindia (DailyHunt)
May 2012 - Feb 2022
Owned analytics implementation, measurement governance and reporting across four high-traffic properties—Oneindia, Filmibeat, Goodreturns and Boldsky—covering 6 Indian languages. Built tracking frameworks and reporting architectures from scratch and established consistent measurement practices across multiple digital properties. Built real-time custom performance dashboards using Google Analytics custom dimensions such as Language and Property for granular performance tracking. Diagnosed traffic, ranking and data-quality issues through implementation audits, root-cause analysis and tracking validation. Created a company-wide reporting and SEO measurement roadmap that was adopted as a standard template across other properties and teams. Supported digital growth informed by analytics and behavioral data across properties generating 20M+ monthly pageviews on Filmibeat and 60M+ monthly pageviews / 7M+ monthly users on Goodreturns. Collaborated directly with development teams on tagging and site-structure changes using working knowledge of HTML/CSS. Led and mentored a team of 5 analysts in an Agile/Scrum environment and coordinated with development, content and marketing teams. Managed tracking QA using GA Debugger, GTM Preview and structured test plans to maintain data integrity.
SEO Executive
e-Trade Services
Aug 2009 - Mar 2012
Managed analytics and performance tracking for multiple client accounts across Packers & Movers, Travel Portals and Apparel. Tracked keyword rankings, organic traffic and site authority; prepared KPI-based performance reports with trend analysis for client stakeholders.
Education
B.E. (Computer Science) - SCOPE College of Engineering, Bhopal
- 2009 · Afghanistan
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Skills (18)
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