About
Frontend Developer with 4+ years of experience building conversion-focused UI for global e-commerce brands. Built and shipped 4000+ CRO campaigns (email opt-ins, social proof, recently viewed widgets, engagement popups) across Shopify, WooCommerce, Magento and BigCommerce using JavaScript, jQuery, Zepto.js and SASS. Promoted from SDE-1 to SDE-2 and recognised as "Campaign Crafter" 2022-23. Skilled in API integrations, cross-browser testing and AI-assisted development. Currently strengthening React and TypeScript. Open to remote frontend roles.
Skills & Expertise (18)
Work Experience
Software Development Engineer 2 (SDE-2)
ConvertCart
Apr 2022 - Present
Built and deployed 4000+ CRO campaigns for global e-commerce stores, with fewer than 1% post-release defects. Part of the team serving 120+ active e-commerce clients; delivered social proof as the first engagement campaign for new clients, using real-time activity data to engage visitors from day one. Developed conversion UI components: email opt-ins, social proof notifications, recently viewed widgets and engagement popups. Implemented custom API integrations to enable personalised campaign behaviour. Delivered across Shopify (majority), WooCommerce, Magento, BigCommerce and custom platforms, adapting to each platform’s theme and DOM structure. Performed cross-resolution and cross-browser testing to keep campaign releases stable with minimal bug cycles. Used AI agents to speed up campaign development, then reviewed, debugged and optimised the output for production. Awarded "Campaign Crafter" 2022-23 for on-time delivery, high task engagement and quality of work.
UI Developer
KitKat Software Technologies
May 2021 - Apr 2022
Built responsive landing pages using HTML, CSS, JavaScript and Bootstrap. Developed UI layouts and components for client websites.
Accessories Manager
Maruti Suzuki Dealership
Jul 2015 - Jan 2021
Progressed from assistant to Accessories Manager over 5+ years. Managed accessories inventory worth ₹20 lakhs and monthly sales of ₹9–11 lakhs. Coordinated with sales, service and customer teams to meet monthly targets.
Education
Diploma in Automobile Engineering - PSG Polytechnic College
2012 - 2015 · India
Certifications
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Skills (18)
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