About
Business-focused Data Analyst with 3 years of experience in Retail Media, FMCG/CPG, and Supply Chain analytics. Proficient in SQL, Python, Power BI, and Advanced Excel to deliver KPI-driven insights, optimize campaign performance (ROI, ROAS), and improve reporting efficiency by 30% through data-driven decision-making.
Skills & Expertise (27)
Work Experience
Associate Data Analyst
Accenture Technology Solution (Uline Ext)
Oct 2022 - Oct 2023
Managed end-to-end supply chain data analysis using MySQL and Python (Pandas) for data extraction, transformation, and reporting, improving reporting accuracy by 18% and enabling more reliable business decision-making. Optimized complex SQL queries and streamlined reporting workflows, reducing incident resolution time by 20% and accelerating data availability for supply chain planning teams. Built demand forecasting models using historical sales and inventory data to identify stock risk patterns, reducing stockouts by 7% and lowering excess inventory costs by 9%. Trained and supported 10+ new team members on SQL reporting and data processes, improving team efficiency and reducing onboarding dependency.
Analyst - Data Operations
Iopex Technology (Uber Ext Consultant)
Aug 2024 - Present
Led end-to-end retail media campaign performance analytics for CPG advertisers (Coca-Cola, P&G, Nestlé), performing SQL-based ROI, incrementality, and funnel analysis, resulting in ~15% increase in ad budget allocation. Conducted exploratory data analysis (EDA), data preprocessing, and data cleaning on large campaign datasets, improving data accuracy by ~20% and enabling more reliable insights for business decision-making. Automated 200+ Post-Campaign Reports (PCRs) from Salesforce across 20+ ad surfaces (Journey, PCO, HPBB, Offers etc) using SQL, Python, Power BI, and Advanced Excel, improving reporting efficiency by 30% and reducing manual effort. Conducted deep-dive analysis on campaign performance metrics (ROAS, AOV, Share of Voice, funnel drop-offs), identifying optimization opportunities and improving campaign conversion rates by 15%. Implemented customer segmentation (RFM, clustering) and supported A/B testing strategies, increasing order frequency by 30–40% while enabling targeted campaign optimization.
Education
Masters of Science - Woolf University
2023 - · Afghanistan
Bachelor of Technology - KIIT University
2018 - 2022 · Afghanistan
Certifications
Complete Generative AI Course With Langchain and Huggingface
Udemy · 2026
Microsoft Power Bi Desktop for Business Intelligence
Udemy · 2024
Advanced Certification in Full Stack Data Science & AI
IIT Guwahati · 2023
