Kartika Yadav

Data Specialist

Noida, India 1+ yrs exp 83 · Excellent

About

Data Specialist with proven experience in multi-source data analysis, visualization, and website management within the iGaming industry. Skilled in SQL, Python, Excel, and Power BI, with strong expertise in predictive analytics and transforming complex datasets into actionable insights. Experienced in working directly with global brands to negotiate and optimize deals based on country-specific markets and affiliate requirements, ensuring maximum performance and compliance. Currently driving data-informed decisions and managing global toplists at Sigma World, with a passion for leveraging analytics to enhance brand performance and support strategic growth.

Skills & Expertise (22)

Excel Advanced

9.0/10

Years Exp

SQL Advanced

8.5/10

Years Exp

Data Analysis Advanced

8.0/10

Years Exp

Data Visualization Advanced

8.0/10

Years Exp

Python Intermediate

7.5/10

Years Exp

Database Management Intermediate

7.5/10

Years Exp

Power BI Intermediate

7.0/10

Years Exp

Predictive Analytics Intermediate

6.5/10

Years Exp

Project Management Intermediate

6.0/10

Years Exp

Google Colab SEO CSS HTML Dashboards UI Testing Website Management Data Collection & Cleaning Data Validation MS Excel Monday.com Jira Wordpress

Work Experience

Data Specialist - Website Management

Ikigai Tech - Sigma World

Jan 2025 - Present

Developed and maintained HR and SEO performance dashboards in Excel, analyzing data from StatsDrone, SigmaPlay, CasinoBee, DataFlair.AI, LastPass, and Monday.com, Hubspot CRM to deliver insights for affiliate performance, traffic trends, and brand growth. Managed global and regional WordPress websites, design and building templates, landing pages, overseeing content updates, toplists, SEO optimization, bonus structures, payment methods, and promotional campaigns aligned with affiliate partnerships and brand agreements. Collaborated with international brands and affiliate partners to ensure accurate listings, compliance with regional regulations, and optimized brand positioning across multiple markets. Designed and monitored ADR player complaint dashboards, coordinating with brands to track issue resolution, maintain service standards, and protect brand reputation. Performed data validation, QA checks, and database management, ensuring consistency of brand and affiliate data across CMS platforms while contributing to AI-driven automation initiatives to improve operational efficiency.