About
Data Analyst with 1+ year of client-facing experience at a top-tier analytics consulting firm, translating 10M+ row datasets into decisions that moved marketing budgets. Hands-on across the full analytics workflow — data cleaning, statistical modeling, dashboarding, and executive storytelling. IIT-trained, Oracle OCI AI certified, and equally at home in Python, SQL, and Power BI.
Skills & Expertise (21)
Work Experience
Decision Analytics Associate
ZS Associates
Jul 2025 - Present
Owned end-to-end analytics for Marketing Mix Models (MMM) across 3+ client engagements, quantifying the sales impact of promotions, pricing, and channel spend for multi-crore budget decisions. Built regression and curve-fitting models in Python to estimate promotional ROI by channel; outputs replaced ad-hoc benchmarking and became the client’s standard planning input. Processed and analysed 3+ years of weekly sales and marketing data (10M+ rows) using Pandas/NumPy — handled missing data, outliers, and multi-source joins before modelling. Translated complex model results into executive-ready decks presented directly to client leadership, driving quarterly budget reallocation decisions.
AI/ML Intern
Indian Institute of Science, Bangalore
Apr 2024 - Jul 2024
Reduced model training time by ∼60% by migrating data pipelines to GPU-accelerated CUDA/CuPy, making previously infeasible large-scale experiments runnable. Delivered a production-ready PyTorch model with optimised feature extraction, adopted by the lab team for ongoing research.
Data Analyst Intern
IIT Gandhinagar
Apr 2023 - Jul 2023
Audited and validated simulation datasets for infrastructure risk models, catching anomalies that corrected downstream risk scores used in published research. Authored the analytical summary report adopted as the primary reference document for a government-facing infrastructure assessment project.
Education
B.Tech — Minor in Management - Indian Institute of Technology, Jodhpur
2021 - 2025 · Afghanistan
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Skills (21)
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