About
Data Analyst with around 2 years of experience delivering data-driven insights through SQL, Python, Power BI, and Excel. Experienced in business intelligence, dashboard development, KPI reporting, A/B testing, inventory analytics, sales analytics, and campaign performance analysis. Strong analytical and problem-solving skills with hands-on experience building end-to-end analytics solutions to support strategic business decisions.
Skills & Expertise (32)
Work Experience
Retail Data Analytics Project
TI Cycles
Jan 2026 - Present
End-to-end retail analytics project developed using SQL, Python, Power BI, and Excel to analyze inventory, sales, and marketing performance for a bicycle manufacturer operating 150+ stores and online channels. Wrote advanced SQL queries for inventory tracking, sales analysis, MoM and YoY growth, and target vs. actual performance reporting. Built a Python-based Inventory Health Scoring Model using ABC-XYZ segmentation to identify dead stock and stock-out risks across 500+ SKUs. Analyzed 15+ marketing campaigns using ROMS, CPA, and CTR metrics to evaluate channel performance and support budget allocation. Conducted campaign uplift analysis using A/B testing and t-test methodology to measure marketing effectiveness. Developed interactive Power BI dashboards using DAX, KPI tracking, Star Schema modeling, and Time Intelligence functions. Delivered data-driven insights and recommendations to support inventory optimization, sales performance, and marketing decisions.
Career Development
Self-directed Learning & Government Exam Preparation
Jan 2024 - Dec 2025
Dedicated this period to preparing for competitive government examinations while continuously strengthening data analytics skills through self-learning and hands-on projects. Completed an end-to-end retail analytics project using SQL, Python, Power BI, and Excel, covering inventory, sales, and marketing campaign analysis.
Business Analyst
Affine Analytics
Jun 2022 - Dec 2023
Analyzed Bing Ads campaigns using KPIs (CTR, CVR, CPA) to measure performance and optimize outcomes. Built reports and dashboards in Excel and Power BI to track revenue, impressions, and clicks. Delivered ad-hoc analysis for daily business requirements, supporting campaign optimization. Collaborated with stakeholders to translate campaign objectives into data requirements. Extracted and prepared campaign data, wrote SQL scripts, and built Power BI dashboards for leadership review. Conducted A/B testing and statistical analysis on KPIs including Monthly Active Users, Conversions, Retention, and Revenue. Delivered insights on campaign effectiveness and recommended strategies to improve KPIs. Automated reporting for 10+ Azure skilling campaigns, reducing manual effort by 60% and improving report delivery time.
Education
Bachelor of Technology in Metallurgical and Materials Engineering - National Institute of Technology (NIT), Jamshedpur
2018 - 2022 · Afghanistan
Certifications
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Skills (32)
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