About
A dedicated and analytical professional seeking a Data Analyst role where I can leverage my skills in SQL, Power BI, Excel, Python, and data visualization to transform data into actionable insights, support business decision-making, and contribute to organizational growth through data-driven solutions.
Skills & Expertise (16)
Work Experience
SEO & Data Reporting Specialist
ERPROOTS
Feb 2023 - Jan 2026
Data Pipeline Development: Queried transactional and behavioral datasets using SQL and Power BI, enabling funnel analysis and customer cohort segmentation. Dashboard Engineering: Built automated Looker Studio dashboards integrating GA4, Google Ads, and Search Console, providing real-time visibility into KPIs across 8+ client portfolios. Advanced Experimentation: Conducted A/B testing on landing pages, applying statistical significance testing to quantify conversion lift and guide CRO strategies. Business Impact: Delivered insights that drove a 40% increase in organic traffic and improved campaign ROI across e-commerce and B2B accounts. Workflow Automation: Streamlined recurring reporting processes with scheduled connectors, reducing manual effort and improving reporting accuracy. Campaign Analytics: Managed Google Ads and Meta Ads campaigns, achieving up to 10X ROAS through spend efficiency analysis and budget optimization.
SEO Analyst
Codenatives
Jan 2021 - Sep 2021
Competitor Analytics: Benchmarked competitor performance using SEMrush and Ahrefs, identifying keyword gaps and ranking opportunities. Traffic & Engagement Reporting: Analyzed organic traffic, keyword rankings, and engagement metrics to deliver actionable insights for client campaigns. Paid Campaign Analysis: Monitored CTR, CPC, and conversion rates, flagged anomalies, and recommended optimizations to improve ROI.
Digital Marketing Associate
Park Intelli Solutions
Apr 2020 - Dec 2020
Campaign Data Consolidation: Structured monthly reports combining organic and paid campaign data for real estate client accounts. Performance Tracking: Monitored Google Ads metrics such as CPC, lead volumes, and impression share to identify gaps and recommend corrective actions.
Digital Marketing Executive
Mazenet Solutions Pvt Ltd
Apr 2018 - Jan 2020
Traffic Monitoring: Analyzed website traffic and campaign performance weekly, preparing stakeholder-ready reports. Structured Tracking: Maintained Excel trackers for keyword rankings, on-page changes, and campaign activity across accounts.
Education
B.Tech, Information Technology - KGISL Institute of Technology
2013 - 2017 · Afghanistan
Certifications
No certifications added yet
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Citizen
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Depends on Offer
Skills (16)
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