Krithika Viswanathan

Market Research & Consumer Insights Analyst

Erode, India 9+ yrs exp 90 · Outstanding

About

Results-driven Market Research & Consumer Insights Analyst with 9+ years of experience delivering actionable insights, competitive intelligence, and data-driven strategies. Proven expertise in analyzing sales trends, identifying market opportunities, and supporting strategic decision-making. Skilled in Power BI, Tableau, SQL, and Python with a strong ability to work independently in remote environments and collaborate with global stakeholders.

Skills & Expertise (16)

Data Analysis Advanced

8.5/10

Years Exp

stakeholder communication Advanced

8.5/10

Years Exp

Excel Advanced

8.5/10

Years Exp

Market Research Advanced

8.3/10

Years Exp

Consumer Insights Advanced

8.0/10

Years Exp

Reporting Advanced

8.0/10

Years Exp

SQL Advanced

8.0/10

Years Exp

Trend Analysis Advanced

8.0/10

Years Exp

Remote Collaboration Advanced

8.0/10

Years Exp

Business Intelligence Advanced

7.8/10

Years Exp

Data Visualization Advanced

7.5/10

Years Exp

Python Advanced

7.5/10

Years Exp

Power BI Advanced

7.0/10

Years Exp

Tableau Advanced

7.0/10

Years Exp

Sales Analysis Advanced

7.0/10

Years Exp

Data Modeling Advanced

7.0/10

Years Exp

Work Experience

Web Analyst

Clarustec Inc. (Affiliated with Nous Infosystems)

Present - Present

Analyzed large datasets to generate insights supporting business intelligence strategies. Identified and evaluated RFP opportunities aligned with company objectives. Reduced RFP processing time by 20% through workflow optimization. Prepared structured summaries and reports for leadership review. Managed sector registrations and monitored performance metrics for accuracy.

Senior Executive – Market Research

Nous Infosystems

Jan 2015 - Jan 2024

Conducted in-depth market research and organizational needs analysis to support strategic business decisions. Delivered 50+ monthly analytical reports to senior leadership, enabling data-driven planning and execution. Analyzed sales and market trends, contributing to a 15% increase in revenue through actionable insights. Collaborated directly with VP of Sales and cross-functional teams to drive market intelligence initiatives. Provided onshore teams with high-quality insights to enhance decision-making and performance. Identified market opportunities and supported budgeting strategies through detailed data analysis.