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Madhu Parekala

Madhu Parekala

Senior Data Analyst

Hyderabad, India
80
Profile Score

About

9.4 Years of experience in the Information Technology industry and wide range of progressive experience in providing product specifications, requirement assessment, design, analysis, development, documentation, enhancement, testing and implementation of the business technology solutions using Microsoft Power BI and Testing

Skills & Expertise (18)

Power BI Expert
9.0/10
4
Years Exp
Power BI Desktop Expert
8.8/10
4
Years Exp
DAX Advanced
8.6/10
4
Years Exp
Tabular Editor MY SQL MS SQL server 2012 Power Automate Flows Power Apps Semantic Models Data flows Power BI Service Object level security (OLS) Row level security (RLS) Reports and Dashboards Data Modeling M Language Power Pivot Power Query

Work Experience

Senior Process Executive-Data

Cognizant Technology

Nov 2018 - Apr 2020

Designed data models by importing, transforming, and shaping data from various sources such as databases. Created visually appealing and interactive reports and dashboards that provide meaningful insights by using features like visualizations, charts, maps, and custom visuals to present data. Wrote complex DAX calculations to perform data analysis, created calculated columns, and developed measures for KPIs. Engaged in applying data cleansing techniques, handled missing values, and created calculated columns; cleaned and transformed data to enhance data quality. Optimized report and dashboard performance by minimizing data refresh times and ensured that reports load quickly. Collaborated with business analysts, data engineers, and other stakeholders to understand reporting requirements and refine dashboards.

Quality Analyst

Global Logics Pvt Ltd & Wipro Limited

Mar 2014 - Mar 2018

Collecting the Requirements and analyzing the requirements and interacting with the Onsite coordinators to find the proper information. Analysed large datasets during test case creation and execution, ensuring the accuracy and reliability of data for reporting. Conducted data validation and ensured data integrity, identifying inconsistencies that impacted software performance. Designed and executed detailed test plans and scenarios, mimicking real-world data usage, to evaluate system performance and functionality. Collaborated with cross-functional teams to communicate findings and resolve data-related issues, enhancing system quality. Documented and tracked defects and anomalies in test cases using tools like JIRA, emphasizing root-cause analysis to improve future processes.

Senior Data Analyst

Accenture

Jun 2022 - Present

Extracting data from different kinds of source systems into Power BI and then cleansing the data by applying business rules and loading it into Power BI. Gathering the requirements from business users and analyzing those requirements and providing estimates. Understanding business requirements in BI context and design data models to transform raw data into meaningful insights by having appropriate relationships. Creating data flows and datasets for various Power BI applications. Creating Microsoft Power automated flows to refresh the data flows and datasets on hourly basis and daily basis depending on the requirement. Creating calculated measures and columns with DAX in Power BI desktop. Identify key performance indicators (KPIs) with clear objectives and consistently monitor those. Implemented Role Level Security as part of user level security in Power BI. SQL querying for best results, use of filters and graphs for better understanding of data. Worked on On-Premises Gateway to refresh the data sources and scheduling the data. Configuring Gateways in the power BI services. Redefine and make technical/strategic changes to enhance existing Business Intelligence systems. Led successful presentations to prospective clients, resulting in increased partnerships and collaboration opportunities. Developed strong client relationships through consistent communication and attentive service.

Senior Software Engineer

Tata Consultancy Service

Dec 2021 - May 2022

Collecting the Requirements, analyzing the requirements and interacting with the client for better Understanding of business requirements and developing reports. Worked closely with business teams to gather requirements, prepared functional documents and UAT feedback. Responsible for analyzing the Reporting requirements, Report design discussion, Report development, Unit Testing, Design Document and Unit testing Documentation, Functional/System Testing Support, UAT Defect Fixes. Developed Power BI reports by making use of Power BI desktop. Published the Power BI reports into Power Bi service to collaborate with the end users. Scheduled the refresh of Power BI reports to fetch the latest data into report.

Education

Bachelor of Technology: Electronics & Communication Engineer - Vathsalya Institute of Science and Technology

- · Afghanistan

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Profile Score Breakdown

📷 Photo 10/10
📄 Resume 10/10
💼 Job Title 10/10
✍️ Bio 10/10
🛠️ Skills 20/20
🎓 Education 10/10
⏱️ Experience 5/15
💰 Rate 0/5
🏆 Certs 0/5
Verified 5/5
Total Score 80/100

Profile Overview

Member sinceMay 2025

Availability Details

Visa Status

Citizen

Relocation

Open to Relocation

Skills (18)

Power BI Power BI Desktop DAX Tabular Editor MY SQL MS SQL server 2012 Power Automate Flows Power Apps Semantic Models Data flows +8 more