About
Senior Business Data Analyst with 6+ years of experience in data analysis, business intelligence, data modelling and stakeholder management for a high-growth e-commerce business operating across 11 Amazon marketplaces in 4 regions. Delivers data-driven recommendations through automated reporting pipelines, interactive dashboards and financial reconciliation processes that ensure data quality — supporting cross-functional teams across sales, inventory and finance. Core expertise in Google BigQuery (GCP), SQL, Power BI, Tableau, Excel, data warehousing, ETL, reporting automation and AI-powered analytics using LLMs and Cursor AI for e-commerce and D2C analytics.
Skills & Expertise (28)
Work Experience
Business Data Analyst
Encasa Homes Pvt Ltd
Aug 2019 - Present
Eliminated a 4-hour daily manual reporting process by transitioning to an automated BigQuery pipeline — enabling daily data refresh across 5 departments and 20+ users, including company directors. Designs and maintains BigQuery data models — transforming raw data into structured, query-ready datasets across sales, inventory and financial domains; contributed to migration from Google Sheets to a centralised in-house BI web platform. Maintains and expands a live BI web platform (Python + ReactJS) using AI-assisted development (Cursor AI, LLMs) — sole data analyst and primary point of contact for all analytics, dashboards and reporting requirements across the organisation. Owns an automated sales forecasting and inventory replenishment model spanning 7,000+ SKUs across 11 marketplaces — reduced stockouts by 15% through data-driven production planning. Produces monthly multi-currency stock valuation reports across 100,000+ units and performs 3-way MIS revenue reconciliation — cross-validating Amazon settlement, sales and fee data to ensure financial accuracy across all regions. Presents weekly data-driven recommendations and insights directly to company directors; manages analytics across India, US, UK and European Amazon marketplaces and informally mentors junior analysts.
Data Analyst
Gossamer Media Pvt Ltd
Aug 2018 - Apr 2019
Analysed social media datasets to evaluate content performance — identified high-ROI trend favouring video over static images, leading to strategic reallocation of production resources. Produced daily, weekly and monthly KPI reports using Tableau and Excel for production team and directors.
Digital Marketing Analyst
Smartify Health Pvt Ltd
Apr 2016 - Jul 2018
Conducted competitive analysis and healthcare market research to support product launches; presented data-driven insights directly to CEO in weekly reporting sessions. Managed audience analytics and optimised content distribution across social media channels.
Technical Writer
IDC Technologies (Client: Reliance JIO)
Oct 2015 - Mar 2016
Created documented reports of commissioned site activities for management review, coordinating with ground teams on technical hardware deployments.
Education
Bachelor of Commerce - University of Mumbai
- 2010 · Afghanistan
Certifications
Introduction to Agent Skills
Anthropic · 2026
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Skills (28)
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