Abhishek Maurya

Business Data Analyst

Mumbai 2+ yrs exp 65 · Good

About

Business Data Analyst with 1.5+ years of experience in FMCG, D2C, Commercial Analytics, Sales Reporting, and Business Intelligence. Proficient in Advanced Excel, SQL, Power BI, and Google Analytics. Skilled in Category Analytics, KPI Reporting, Customer Insights, and Dashboard Automation to drive business growth, improve decision-making, and deliver data-driven insights.

Skills & Expertise

No skills listed yet

Work Experience

Business Data Analyst

PLUCKK

Oct 2025 - Jul 2026

Developed and automated Power BI dashboards for Sales Performance, Category Performance, Revenue Tracking, Product Performance, and Commercial KPIs across D2C channels, enabling real-time business performance monitoring. Performed Product-wise and Category-wise Sales Analysis using Pareto Analysis (80/20) to identify high-revenue products, optimize product mix, and support commercial decision-making. Managed end-to-end B2C analytics by transforming raw data into interactive dashboards tracking Revenue, Orders, Conversion Rate (CR), Average Order Value (AOV), Customer Acquisition, and Merchandising Category Performance, contributing to an 80–90% customer retention rate. Automated manual reporting processes using SQL, Power BI, and Advanced Excel, reducing reporting effort by 40%+, improving data accuracy, and accelerating report delivery. Conducted Customer Behavior Analysis using Google Analytics (GA4) and CleverTap, leveraging Funnel Analysis, User Journey Analysis, and Cohort Analysis to identify growth opportunities that contributed to a 55% increase in customer acquisition. Delivered monthly D2C business performance reports, providing insights into Revenue, Orders, AOV, Customer Retention, and Category Performance, enabling stakeholders to identify trends, address performance gaps, and make data-driven decisions. Collaborated with Sales, Marketing, Finance, Operations, and Category teams to fulfill ad hoc SQL data requests, build analytical reports, and deliver actionable business insights supporting commercial and operational initiatives.

Preparation for UPSC Defense Services Exams

Career Break

Oct 2024 - Sep 2025

Dedicated career break taken to prepare for competitive national defense examinations (UPSC-CDS and UPSC-CAPF AC).

Data Analyst

DataAstraa

Feb 2024 - Sep 2024

Developed and deployed a comprehensive Power BI Procurement Dashboard to analyze historical spend, purchase volumes, and procurement performance, enabling data-driven purchasing decisions. Standardized, cleansed, and mapped raw data from multiple data sources, eliminating duplicate records, resolving data quality issues, and improving data accuracy. Designed interactive data visualizations and KPI dashboards to monitor procurement KPIs, evaluate historical purchasing trends, and measure supplier and purchasing performance. Transformed complex procurement datasets into actionable business insights, enabling stakeholders to optimize departmental spending, improve cost visibility, and support strategic procurement decisions.