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Work Experience
Senior Analyst: Business Intelligence
Dentsu Aegis Network
May 2021 - Nov 2025
Developed and maintained 300+ Tableau dashboards, driving insightful analysis and optimization for diverse Digital Marketing Campaigns. Played active role in the ideation phase of dashboard development, contributing from inception and aiding stakeholders in selecting the right visuals and information. Generated baseline reports for 5 dashboard categories, focusing on Bounce Rate, Click-through Rate (CTR), Cost per Click (CPC), and Cost per Order (CPO) derived from previous campaigns. Leveraged Adobe Advertising Cloud to extract campaign data at 15-day intervals, ensuring timely data refresh on dashboards. Responsible for assigning dashboard maintenance and data refresh tasks to a team of 7 members in each cycle, as well as replicating approximately 15-20 dashboards for new campaigns every month. Proposed solution for implementing an SQL-based pipeline that seamlessly connects dashboards with clients' Amazon Athena, with minimal alterations to existing dashboard schemas. Led the proof-of-concept (POC) initiatives for dashboard automation, overseeing the successful deployment of the solution across a portfolio of 300+ dashboards which led to reduction in errors.
Senior Associate
Wipro Limited
Jul 2017 - Apr 2020
Part of a 15-member team to monitor, update and refine the LIDAR data labels mapped by Machine Learning system of Autonomous Vehicles of world’s leading cab aggregator. Performed spatial and temporal quality analysis for 2-D and 4-D object labels. Achieved an average Precision and Recall of 100% in last 4 quarters. Recognized the data quality challenges faced in analyzing LIDAR image data. Active deep dive on frequent failure in the process to improve the quality of object labels. Adaptable to constant changes made in tool to improve the quality of labels marked. Trained and mentored a team of 20 freshers about the process and how to efficiently use the tool. Built an interactive dashboard in Power BI to analyze performance of Wipro Limited employees working for client. Visualized performance metric of the 124 employees and compared their individual. Created Time Frame per Hour measure which reflects the efficiency of an individual and visualized the measure against a date hierarchy in Power BI with Year – Quarter – Month levels. Calculated Stacks Rating of employees and showcased aggregated number as cards. Tracked the data on the basis of Number of Disputes and Unnecessary Objects marked across 6 unique cities to measure an employee’s reliance.
Education
B.Tech in Information Technology - RGPV University
- 2016 · Afghanistan
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