Misba Pathan
Research Analyst – Email Marketing
About
MBA (IT) and BCA graduate currently working as a Research Analyst – Email Marketing at Metanova Tech Pvt. Ltd. Skilled in Data Analytics, Business Research, Campaign Optimization, and Telecalling (Insurance). Hands-on experience in Excel, SQL, Power BI, Tableau, and Email Marketing Analytics. Strong analytical mindset, adept at generating insights, optimizing processes, and supporting data-driven decision-making. Recognized as adaptable, detail-oriented, and a quick learner with excellent communication skills.
Skills & Expertise (13)
Work Experience
Research Analyst – Email Marketing
Metanova Tech Pvt. Ltd.
May 2025 - Present
Conduct in-depth research to segment and target audiences for email campaigns. Analyze campaign performance data (open rate, CTR, conversions) to recommend improvements. Create reports & dashboards to monitor engagement and lead generation metrics. Collaborate with marketing teams to optimize content, subject lines, and send strategies. Monitor competitor email campaigns and industry trends to improve effectiveness.
Telecaller – Insurance
Fintech Flow Company
Sep 2025 - Nov 2025
Conduct outbound calls to potential customers regarding insurance products and services. Explain policy details, benefits, and eligibility to generate interest and leads. Maintain call logs and update CRM with customer interactions. Support the sales team by scheduling follow-ups and assisting in policy conversions.
HR Executive
Q-Get Financial Technology Ind. Pvt. Ltd.
Apr 2025 - Apr 2025
Managed end-to-end recruitment for telesales and support roles. Conducted candidate outreach, interviews, and onboarding. Maintained databases and ensured smooth coordination between candidates and hiring managers.
Data Analytics Intern
AI Variant
Jan 2024 - Sep 2024
Collected, cleaned, and analyzed large datasets to extract actionable insights. Built interactive dashboards and reports using Tableau & Power BI. Wrote SQL queries to extract/manipulate data; ensured data quality with validation checks. Contributed to automating reporting processes, improving efficiency and accuracy.
Education
MBA (Information Technology) - Savitribai Phule Pune University
2022 - 2024 · Afghanistan
BBA (Computer Applications) - Savitribai Phule Pune University
2019 - 2022 · Afghanistan
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Skills (13)
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