Rickie Anand
Principal Frontend Architect & UI Expert
About
Experienced Web Architect and expert front-end developer with a proven record of designing and building high-performance, scalable web applications. With over a decade of experience, I specialize in creating user-centred, efficient, and secure front-end solutions that align with business goals. Recognized for my strong leadership in code review and simplification, along with a passion for writing clean, maintainable code through shorthand techniques. Skilled at developing front-end architectures that drive seamless user experiences and empower teams to deliver quality products.
Skills & Expertise (12)
Work Experience
AVP & Senior Frontend Engineer
Yes Bank
May 2025 - Present
Spearheaded front-end architecture and end-to-end feature delivery for Yes Genie, the bank's core internal CRM ecosystem, managing everything from backlog grooming and user story breakdown to rigorous testing, CI/CD pipelines, and zero-downtime deployment. Architected and delivered a pioneering, AI-powered call center intelligence module that processes live audio streams to automatically recommend accurate issue types, drastically reducing Average Handling Time (AHT) and improving agent response efficiency. Modernized and maintained legacy front-end modules, refactoring monolithic codebases into modular, scalable components to significantly boost execution speed and reliability. Enforced strict UI/UX guidelines, accessibility standards, and secure coding patterns across enterprise banking web applications to safeguard sensitive customer data.
Web Architect & Technical Lead
LTIMindtree, Powai
Apr 2019 - May 2025
Led the architecture and front-end development for high-impact projects, creating reusable, scalable components that improve site speed and maintainability for clients like Fox, NXP, and Philips. Architected complex payment integrations, optimized for speed and security, across web applications. Conducted code reviews and implemented best practices, ensuring adherence to high coding standards across all teams. Developed and enforced front-end architectural patterns, emphasizing clean code and efficiency.
Senior Front-end Developer
Bookmyshow, Andheri
Jun 2016 - Feb 2019
Key contributor to the progressive web app (PWA) for BookMyShow, shaping its architecture and user interface to provide a seamless booking experience. Designed and implemented reusable components for booking, payment processing, and 3D seat mapping, enhancing both user experience and developer efficiency. Established front-end standards and architectural patterns that improved performance, consistency, and usability across the platform.
UI Architect & Developer
Directi, Andheri
May 2014 - May 2016
Engineered responsive, high-performing web pages and ad units for major clients, ensuring a consistent user experience across multiple platforms. Developed numerous WordPress-based sites, including prominent projects for Forbes and ListScoop, while optimizing for user engagement and scalability.
Senior Developer
Fruitbowl Digital, Andheri
Jan 2013 - May 2014
Designed and launched custom websites, handling full stack website architecture for clients like Della Adventure, Vadilal Group, and Yazoo Park. Introduced performance enhancements that reduced load times, resulting in improved user retention and satisfaction.
Web Application Developer
Right-click, Goregaon
May 2012 - Jan 2013
Architected and developed a social platform (RS Circle) from scratch using core PHP and JavaScript. Created engaging Facebook games for high-profile clients, utilizing lightweight, high-performance code for smooth user experiences.
Digital Web Technologist
Experiencecommerce, Andheri
Jan 2012 - Apr 2012
Developed RCB fan locator module in iOS for RCB app.
Programming Faculty
St. Angelo’s Computers Ltd, Vile Parle
Feb 2011 - Jan 2012
Trained students in HTML, CSS, JavaScript, C, C++, C#.NET, ASP.NET, PHP, SQL, and Java.
Education
PGDOM - Welingkar’s Institute of Management
- 2014 · Afghanistan
BE IT - AC Patil College of Engineering, Navi Mumbai
- 2011 · Afghanistan
Diploma in IT - Bombay Institute of Technology, Mumbai
- 2004 · Afghanistan
SSC - St. Xavier’s High School, Borivali
- 2001 · Afghanistan
Certifications
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Skills (12)
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