About
Having around 1.3 years of progressive and dynamic experience in Data Analysis, Business Analysis, Data Management, and Project Implementations using Microsoft SQL, Advanced Excel, Tableau, and PowerPoint. Expertise in Data Cleaning, Data Entry, Bulk Data Upload, MSSQL Database, Data Validation using Advanced Excel Functions, and drawing insights using Data Visualization tools like Power BI and Tableau.
Skills & Expertise (25)
Work Experience
Data Analyst
HUDL India Pvt Ltd
Mar 2024 - Jun 2025
This project focused on building a centralized system to manage and analyze marketing campaigns across multiple channels, including Email, SMS, Branch, Website, Mobile App, Facebook, Instagram, Google Ads, and Display Marketing. The key challenge was to track customer responses, measure campaign performance, and improve return on investment (ROI). Using SQL, Tableau, and data management techniques, the project consolidated campaign data into one place and delivered insights on clicks, reach, engagement, conversions, cost, and ROI. Interactive dashboards in Tableau enabled marketing and senior management teams to compare performance across channels, optimize ad spend, improve customer targeting, and discontinue low-performing campaigns. This solution helped the organization make data-driven marketing decisions, allocate budget wisely, and increase customer conversions.
Education
Bachelor of Science in Information Technology
- · Afghanistan
