Nirupama

Business Analytics Student

Navi Mumbai, India 0+ yrs exp 62 · Good

About

No bio added yet

Skills & Expertise (47)

Content Strategy Intermediate

7.1/10

Years Exp

Data Cleaning Intermediate

6.5/10

Years Exp

Performance Analytics Intermediate

6.3/10

Years Exp

Video Editing Intermediate

6.1/10

Years Exp

Python Intermediate

5.9/10

Years Exp

Canva Primary Research Interviews Surveys Data Analysis Policy analysis Stakeholder Analysis Power BI Excel Tableau Performance Marketing Adobe illustrator NLP Procreate AI Tools ChatGPT Claude Gemini collaboration Analytical Problem Solving KPI Tracking Team Leadership DaVinci Resolve Storyboarding Community building Web Scraping Exploratory data analysis Business Intelligence Market Research Brand Strategy Campaign Execution Creative Direction Qualitative Research Stakeholder Engagement Operations Management Strategic Decision-Making copywriting Visual Design Machine Learning Adobe Premiere Pro Product Development User Research

Work Experience

Content Marketing Intern

Cvent Goldcast

Sep 2025 - Mar 2026

Led end-to-end content strategy and execution for Goldcast’s website, improving content consistency and audience engagement across platforms. Repurposed long-form content into high-performing short-form assets (LinkedIn, YouTube), aligning with platform-specific growth strategies. Built and scaled Reddit content strategy from scratch, driving community engagement and brand visibility. Analyzed content performance using data-driven insights, optimizing publishing strategy and improving engagement metrics.

Marketing Analytics Intern

Sapphire Human Capital | CXO Hiring Firm

May 2025 - Jun 2025

Processed and optimized large datasets for the DEI Jobs Portal using web scraping and data cleaning, enhancing search accuracy and user experience. Applied data preprocessing and structuring techniques to improve platform efficiency and accessibility. Developed LinkedIn marketing content aligned with brand positioning, contributing to increased engagement and outreach. Co-created and executed a monthly newsletter strategy to drive audience retention and community engagement.

Content Creation & Research Intern

Kinetic Stories | Advertising Agency

Apr 2025 - May 2025

Executed end-to-end content production for brand shoots and campaigns, ensuring seamless coordination and timely delivery. Managed and grew Instagram presence through strategic content planning, improving engagement and reach. Collaborated with leading media brands (India Today, Aaj Tak, Harper’s Bazaar, etc.) to deliver high-impact campaigns. Supported creative strategy and brand storytelling initiatives to enhance audience connection.

Social Media Intern

Spreeh | Wedding Planning Company

Mar 2025 - Apr 2025

Designed and implemented a data-driven content tracking system, reducing exploratory analysis time by 8+ hours/week. Developed and executed multi-platform social media strategies (Instagram, LinkedIn, Pinterest, YouTube) aligned with brand goals. Conducted competitive benchmarking to optimize content strategy, driving a 25% increase in engagement and 10% growth in reach. Analyzed performance metrics (retention, engagement, reach) to refine content and improve audience retention.

Content & Graphic Design Intern

Reliance Jio Digital Design Centre | Advertising Agency

May 2024 - Jul 2024

Developed copy and creative assets for Jio Tag Air 2 launch, including scripting, storyboarding, and content structuring aligned with brand strategy. Designed visual creatives using Adobe Illustrator and Canva, strengthening brand consistency across digital platforms. Streamlined creative workflows and improved cross-functional collaboration within design and marketing teams.