About
Senior Data & Analytics Leader with 15+ years of experience building data infrastructure, ML models, and BI systems at scale, including 12 years at Interactive Brokers where he set up the data analytics function from scratch and supported growth from 300,000 to 5 million global accounts. Built Power BI/Tableau dashboards replacing manual C-suite Excel reporting with real-time self-serve analytics. Deployed deep learning models for customer segmentation and predictive profiling, improving targeting accuracy. Optimised a $200M annual marketing budget using AI-enabled attribution models, cutting CAC across every channel. Hands-on with Claude AI/Claude Code for GenAI-driven workflow automation. Available to join within 15 days.
Skills & Expertise (88)
Work Experience
Senior Data & Analytics Leader — Marketing, Product & Trading
Interactive Brokers (IBKR)
Jun 2014 - Present
Built advanced Power BI dashboards replacing manual C-suite Excel reporting, enabling real-time self-serve analytics for executive stakeholders. Built IBKR's data analytics function from scratch — none existed before joining. Grew team to 5 analysts; mentored 4 from zero data background to full professional capability in Python, R, SQL, and Power BI. Deployed PyTorch/TensorFlow deep learning models for customer segmentation and predictive profiling, improving targeting accuracy and marketing ROI. Optimised a $200M annual marketing budget using AI-enabled multi-touch attribution models across Google, Facebook, and email; achieved consistent CAC reduction year-on-year. Identified 98% of Facebook ad clicks originating from non-target geographies via IP location analysis, saving $100K in a single campaign. Implemented GA4 Measurement Protocol, SKAdNetwork, and Kochava for accurate web and mobile attribution, ensuring GDPR compliance. Deployed Claude AI (Sonnet) and Claude Code for workflow automation — reduced dashboard build time from multiple days to a few hours (10x productivity gain). Engineered star schemas with conformed dimensions and Slowly Changing Dimensions (SCD Type II) in dbt Core and Snowflake to track historical customer attributes and account lifecycle events. Implemented SQLFluff linting, git version control, and modular dbt transformations, reducing pipeline failures and standardizing SQL correctness discipline across a 5-person team.
Intern — Product Analytics
Press Ganey Associates
Jun 2013 - Nov 2013
Conducted clustering and sentiment analysis on large-scale healthcare datasets using SAS and SQL; presented findings to executive leadership.
Research Assistant
University of Illinois Chicago
Aug 2012 - Dec 2013
Applied Hadoop, Python, and LDA Topic Modelling to labour market data; researched social media influence networks and organisational behaviour analytics.
Business Intelligence Developer / Data Modeler
HCL Capital Market Services
Mar 2011 - Jul 2012
Designed relational star schemas and ETL pipelines for capital market trade surveillance across equities and fixed income instruments. Built conformed dimensions and complex SQL views ensuring precise audit trails and compliance reporting for top-tier banking operations.
IT Analyst — Data & BI Solutions (TCS BaNCS Product Team)
Tata Consultancy Services (TCS)
Jun 2006 - Feb 2011
Led data warehousing and dimensional modeling initiatives for major global banking clients using Oracle, OBIEE, and Java EE across multi-geography deployment models. Migrated legacy systems to Linux servers, reducing operating costs and improving stability.
Education
MS, Management Information Systems - University of Illinois Chicago (UIC)
2012 - 2013 · Afghanistan
B.Tech (Honors), Electronics & Communication - Indian Institute of Technology (BHU) Varanasi — IIT-BHU
2002 - 2006 · Afghanistan
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Skills (88)
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