About
Growth-focused Data Analyst & Data Scientist with 3+ years of experience driving revenue optimization, profitability improvement, and marketing efficiency for e-commerce and digital businesses. Proven expertise in leveraging SQL, BI tools (Looker, Power BI, Tableau), and automation to deliver actionable insights that improve AOV, LTV, CAC, and ROAS. Skilled in collaborating with CXOs and business teams to design data-driven growth strategies, optimize operations, and enhance customer retention through analytics.
Skills & Expertise (37)
Work Experience
Data Scientist
Adverio
05-2024 - 01-2025
Designed Power BI dashboards and DAX measures to visualize marketing performance, revenue trends, and profitability metrics. Integrated QlikView reports for financial and e-commerce data tracking, ensuring consistency across BI platforms. Automated reporting workflows using VBA and Power BI Dataflows, cutting manual data prep time by 40%. Partnered with marketing teams to identify ROI and CAC improvements, increasing campaign profitability by up to 18%.
Data Analyst (Contract - Full time)
Comment Sold
12-2022 - 04-2024
Developed interactive dashboards in Power BI and QlikView for LTV, CAC, ROAS, and retention metrics. Built and maintained the company’s BI environment integrating multiple data sources (SQL, APIs). Improved data quality and reporting accuracy through automated data refresh pipelines. Collaborated with business and finance teams to analyze profitability and optimize spend efficiency. Supported the growth team in identifying revenue leakage and cost inefficiencies within acquisition channels, improving net profitability by 12%.
Data Science Analyst
Yoshops
01-2022 - 11-2022
Built Power BI dashboards to track sales, retention, and churn insights for e-commerce operations. Conducted SQL-based profitability analysis and designed KPIs for sales forecasting. Supported management with visual reports improving decision-making on pricing and demand forecasting.
Data Analyst
Amazon
11-2019 - 01-2022
Analyzed and monitored transactional and behavioral data to detect fraud patterns, preventing potential losses of over $200K annually. Partnered with business teams to improve data quality governance and enhance accuracy in revenue-risk models. Delivered insights into operational efficiency and performance KPIs, aligning data insights with strategic profitability goals.
Education
Data Science and Engineering - Great Lakes Institute of Management
- · Afghanistan
B. Tech - St Peter's Engineering College
- · Afghanistan
Certifications
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Skills (37)
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