Pala Sheshu
Power BI & Data Analytics Professional
Skills & Expertise (9)
Work Experience
Data Analyst (Contract - Full time)
Comment Sold
12-2022 - 04-2024
Developed interactive dashboards in Power BI and QlikView for LTV, CAC, ROAS, and retention metrics. Built and maintained the company’s BI environment integrating multiple data sources (SQL, APIs). Improved data quality and reporting accuracy through automated data refresh pipelines. Collaborated with business and finance teams to analyze profitability and optimize spend efficiency. Supported the growth team in identifying revenue leakage and cost inefficiencies within acquisition channels, improving net profitability by 12%.
Data Analyst
Amazon
11-2019 - 01-2022
Analyzed and monitored transactional and behavioral data to detect fraud patterns, preventing potential losses of over $200K annually. Partnered with business teams to improve data quality governance and enhance accuracy in revenue-risk models. Delivered insights into operational efficiency and performance KPIs, aligning data insights with strategic profitability goals.
Data Scientist
Adverio
05-2024 - 01-2025
Designed Power BI dashboards and DAX measures to visualize marketing performance, revenue trends, and profitability metrics. Integrated QlikView reports for financial and e-commerce data tracking, ensuring consistency across BI platforms. Automated reporting workflows using VBA and Power BI Dataflows, cutting manual data prep time by 40%. Partnered with marketing teams to identify ROI and CAC improvements, increasing campaign profitability by up to 18%.
Data Science Analyst
Yoshops
01-2022 - 11-2022
Built Power BI dashboards to track sales, retention, and churn insights for e-commerce operations. Conducted SQL-based profitability analysis and designed KPIs for sales forecasting. Supported management with visual reports improving decision-making on pricing and demand forecasting.
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