About
I’m someone who enjoys turning insights into impact, be it shaping marketing campaigns, improving a brand’s online reputation, or spotting what the data is really saying. I have hands-on experience in digital marketing, ORM, YouTube SEO, influencer marketing, and social analytics, plus with an economics & finance background, I bring a practical, data-driven approach to marketing and business decisions.
Skills & Expertise (16)
Work Experience
Marketing Executive
DrinkFree
Jun 2024 - Aug 2024
Lead geo-targeted marketing initiatives including Under 25 campaign targeting Gen Z demographics through customized messaging, platform selection, and regional conversion tracking. Operated smart vending machines across 8+ Delhi NCR locations, serving as primary customer interface while gathering consumer insights and market feedback. Designed and conducted consumer surveys to understand purchasing patterns, pricing sensitivity, and product preferences from 200+ weekly customer interactions. Analyzed sales performance data to identify trends and optimization opportunities, providing recommendations for inventory management and pricing strategies.
Marketing Associate
Jovees Herbal
Apr 2025 - Oct 2025
Executed YouTube SEO strategies through keyword research, title optimization, and content planning to improve video rankings and increase organic reach for brand channels. Coordinated influencer marketing campaigns with beauty and lifestyle creators, handling partnership negotiations, campaign briefs, and measuring ROI for barter collaborations. Conducted weekly social media analysis to identify competitor gaps and market opportunities, presenting findings to senior management for strategic decisions.
Education
B.Com (Hons) Economics & Finance - Amity University, Noida
2020 - 2023 · Afghanistan
High School Diploma - DPS, Jagdalpur
2018 - 2020 · Afghanistan
