About
Data Analyst with hands-on experience in SQL-driven analytics, financial modeling, KPI design, and business strategy execution. Proven ability to translate raw data into revenue growth opportunities, cost optimization strategies, and investment decisions. Experienced in market entry analysis, dashboard automation, and stakeholder reporting. Strong foundation in finance and analytics with an MBA specialization in Finance & Marketing Analytics.
Skills & Expertise (30)
Work Experience
Global Sales & Supply Chain Insights
Zara
Present - Present
Defined global sales performance metrics and reporting framework. Conducted exploratory data analysis (EDA) to streamline reconciliation processes, reducing reporting time by 25%. Developed KPI dashboards improving supply-chain visibility and reducing stock-out risk by 10–12%.
Retail & Global Sales Analytics Projects
Zudio
Nov 2025 - Dec 2025
Gathered and translated business requirements into measurable KPIs for sales and inventory performance tracking. Performed data cleaning, transformation, and complex SQL joins using MySQL to ensure reporting accuracy. Built interactive Tableau dashboards with calculated fields and parameter controls, reducing manual reporting effort by 20%. Identified 15% revenue expansion opportunity in Tier-1 cities through regional SKU performance analysis, supporting assortment planning decisions.
Marketing Analyst Intern
Umeed NGO
May 2021 - Jul 2021
Built consumer behavior dashboards to analyze engagement trends, contributing to a 20% increase in post-event social media engagement. Segmented donor and customer datasets by demographic and behavioral attributes to improve campaign targeting accuracy by 15%. Supported targeted marketing initiatives using campaign performance analytics.
Marketing Analyst Intern
Sanchi Group
May 2021 - Jul 2021
Analyzed campaign and user data to improve targeting precision by 15%. Developed automated reports and dashboards reducing manual reporting effort by 30%. Improved operational task turnaround time by 20–25% through structured workflow tracking.
Business Analyst Intern
AperioHub
Jan 2026 - Feb 2026
Developed a 3-year financial model for a $20M agricultural processing investment, including CAPEX planning, OPEX modeling, EBITDA projections, ROI analysis, and monthly cash flow forecasting. Conducted country-level market sizing and competitive landscape analysis for East African expansion strategy. Performed commercial and operational feasibility assessment covering sourcing strategy, processing capacity planning, cost structures, and risk evaluation. Designed a digital marketplace business model connecting European buyers with farmers, defining monetization strategy, pricing structure, and transaction-level unit economics. Delivered scenario-based financial forecasts to support executive investment decision-making.
Education
State Administrative Services Exam Preparation
2023 - 2024 · Afghanistan
MBA – Finance Analytics & Marketing Analytics - Pacific University
2020 - 2022 · Afghanistan
Certifications
Google Data Analytics
· 2025
IBM Databases and SQL
· 2025
IBM Python Data Science & AI
· 2025
Tableau Business Intelligence Analyst
· 2025
Deloitte Job Simulation
· 2025
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