About
Business Analyst with hands-on experience translating business requirements into data-driven insights across retail and marketing domains. Proven ability to gather stakeholder requirements, define KPIs, automate reporting, and deliver executive-ready dashboards that improved operational efficiency by up to 30%. Strong background in SQL-driven analysis, BI tools, Agile collaboration, and AI-assisted analytics to support strategic decision-making.
Skills & Expertise (28)
Work Experience
Data Analyst (Project Based Experience)
Zudio
Nov 2025 - Nov 2025
Gathered business requirements to identify key sales KPIs and reporting needs. Cleaned and transformed 20K+ rows using SQL and Python. Built automated Tableau dashboards improving reporting efficiency by 20%. Identified 15% revenue potential in Tier-1 cities supporting assortment planning.
Data Analyst (Project Based Experience)
Zara
Nov 2025 - Nov 2025
Conducted data requirements analysis to define metrics for global sales reporting. Performed EDA and standardized data pipelines, reducing reconciliation time by 25%. Designed KPI dashboards that improved supply-chain visibility and reduced stock-out risk by 10–12%.
Marketing Analyst Intern
Umeed NGO
May 2021 - Jul 2021
Orchestrated the creation of interactive dashboards showcasing consumer behavior trends, which led to a 20% increase in social media engagement following marketing conferences. Analyzed campaign and engagement data to support targeted marketing initiatives, improving audience targeting accuracy by 15%. Segmented customer and donor datasets by demographics and behavior to improve campaign effectiveness.
Marketing Intern
Sanchi Group
May 2021 - Jul 2021
Expedited the marketing team in executing daily tasks, improving task turnaround time by 20-25%. Improved targeting accuracy by 15% through analysis of campaign and user data. Developed reports and dashboards, reducing manual reporting effort by 30%.
Business Analyst Intern
AperioHub
Jan 2026 - Feb 2026
Prepared a regional expansion and market entry business plan for a diversified corporate group targeting entry into the East African agricultural processing sector, including country-level market sizing, cost structure analysis, and scenario-based revenue forecasting. Conducted commercial and operational feasibility analysis for a $20M investment over a 3-year horizon, covering market sizing, sourcing and procurement strategy, processing capacity planning, cost structures, and risk assessment. Built a 3-year financial model with CAPEX deployment, OPEX modeling, monthly cash flows, EBITDA, and ROI outputs across base to support investment decision-making. Designed a digital marketplace model to connect European buyers and farmers, defining platform features, monetization strategy, pricing mechanisms, and transaction-level unit economics.
Education
State Administrative Services Exam Preparation
2023 - 2024 · Afghanistan
MBA- Finance and Marketing Analytics - PACIFIC University, Udaipur
2020 - 2022 · Afghanistan
Certifications
Data Analytics
GOOGLE · 2025
Databases and SQL
IBM · 2025
Python Data Science, AI & Development
IBM · 2025
Tableau Business Intelligence Analyst
Tableau · 2025
Job Simulation
DELOITTE · 2025
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