About
Data and Business Analyst with an MSc in Data Science & Analytics from Cardiff University and experience in data analysis, data visualisation, business intelligence, and analytical reporting. Proficient in SQL querying, data cleaning, dashboard development, KPI reporting business intelligence, and data driven insights through internships, freelance projects, and real-world analytics engagements.
Skills & Expertise (52)
Work Experience
AI Data Evaluation Specialist
Upwork Freelance
Dec 2025 - Jun 2026
Evaluated AI-generated responses for accuracy, reasoning quality, relevance, and adherence to project guidelines. Analysed and ranked multiple AI outputs to identify strengths, weaknesses, and improvement opportunities. Created high-quality prompts and structured evaluation datasets to support AI model training and performance improvement. Delivered detailed feedback and quality assessments to improve response consistency and user experience.
Roblox Game Data Analyst
Upwork Freelance
Oct 2025 - Mar 2026
Analysed game performance across multiple update cycles, evaluating changes in player engagement, retention, and concurrent user trends. Investigated growth drivers by correlating feature releases, community sentiment, Discord activity, and creator-led marketing campaigns with player behavior metrics. Identified key retention challenges through trend analysis, including post-update engagement decline and player churn patterns. Delivered stakeholder reports summarizing growth opportunities, engagement drivers, and data-backed recommendations for future game development initiatives.
Business Analyst
Asda
Jan 2025 - Apr 2026
Monitored sales, stock availability, customer feedback, and operational KPIs to identify business performance trends and improvement opportunities. Analysed operational processes and workflows to identify inefficiencies and support improvements in store performance and productivity. Collaborated with cross-functional teams to address operational challenges, improve workflows, and maintain consistent service delivery. Evaluated recurring customer and operational issues, providing insights to support data-driven business and process improvement decisions. Supported implementation of process improvements by identifying requirements, coordinating with team members, and monitoring operational outcomes.
GIS Analyst
BT Group
Jun 2024 - Sep 2024
Conducted geospatial analysis of UK transport routes using QGIS, identifying high-traffic zones and underserved regions. Integrated and processed large public data sets to uncover coverage gaps, enabling data-driven recommendations for network investment strategy. Designed clear visualizations and reports for stakeholders, improving understanding of infrastructure challenges and opportunities. Delivered findings under strict NDA compliance, ensuring data confidentiality and accuracy.
Volunteer
British Heart Foundation
Nov 2023 - May 2024
Assisted with retail operations, community events, and fundraising activities. Provided customer service and supported donation campaigns. Contributed to achieving organizational goals through effective teamwork and proactive support.
Data Analytics Internship
TwiLearn
Apr 2023 - Jun 2023
Designed and automated dashboards in Power BI & Tableau, reducing reporting turnaround by 40%. Cleaned and transformed large datasets (100k+ rows) to improve KPI monitoring accuracy. Partnered with cross-functional teams to deliver data-driven insights for strategic planning.
Education
MSc in Data Science and Analytics - Cardiff University
2023 - 2024 · Afghanistan
BSc in Computer Science - MIT World Peace University
2020 - 2023 · Afghanistan
Certifications
Google Data Analytics Professional Certificate
Coursera · 2025
Oracle Analytics Cloud Professional Certificate
Oracle · 2025
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Skills (52)
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