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priya dharshini

priya dharshini

Digital Marketing Executive

Sivakasi
80
Profile Score

About

Marketing Executive with over 2 years of experience in digital strategy execution, campaign optimization, and data-driven marketing across global markets (USA, Europe, UAE, Asia). Proven ability to drive ROI through Google Ads, Meta Ads, and LinkedIn Ads. Currently pursuing Crio's Next Generation Data Analysis with AI course to enhance expertise in data-driven marketing and automation.

Skills & Expertise (20)

Analytics & Reporting Advanced
8.3/10
4
Years Exp
Performance Optimization Advanced
8.2/10
4
Years Exp
Digital Advertising Advanced
8.1/10
4
Years Exp
Google Ads Advanced
8.0/10
4
Years Exp
A/B testing Advanced
8.0/10
4
Years Exp
Campaign Budgeting Advanced
8.0/10
4
Years Exp
Competitor analysis Advanced
8.0/10
4
Years Exp
SEO & SEM Advanced
8.0/10
4
Years Exp
Google Analytics Advanced
8.0/10
4
Years Exp
Social Listening Advanced
7.8/10
4
Years Exp
Keyword Research Advanced
7.8/10
4
Years Exp
Meta Ads Advanced
7.8/10
4
Years Exp
Looker Studio Advanced
7.7/10
4
Years Exp
Sprinklr Advanced
7.5/10
4
Years Exp
Data & Automation Tools Advanced
7.5/10
4
Years Exp
LinkedIn Ads Advanced
7.5/10
4
Years Exp
Power BI Intermediate
7.0/10
3
Years Exp
Excel Advanced
7.0/10
4
Years Exp
SQL Intermediate
6.0/10
2
Years Exp
Python Beginner
5.5/10
1
Years Exp

Work Experience

Digital Marketing Intern

Ampexweb

Nov 2023 - Feb 2024

Supported digital marketing initiatives and assisted in campaign execution.

Digital Marketing Executive

CrimsonCobalt Digital

May 2024 - May 2025

Led ad campaigns for global brands like DuPont PPE, Kevlar, Rise Foundation, and Krushigram. Handled a $12K monthly ad budget, generating leads and optimizing ad spends across different markets. Used Looker Studio, Sprinklr, and analytics tools to create data-driven reports and guide strategic decisions. Executed A/B tests, adjusted bidding strategies, and improved KPIs like CTR, CPC, and ROAS. Supported cross-functional teams with insights for content, strategy, and product marketing. Conducted market research to identify emerging trends and consumer preferences, providing valuable insights for product development and positioning. Oversaw the creation of engaging content for various platforms, Implemented SEO strategies that improved website traffic by 30%, enhancing online visibility and positioning the company.

Founder

E-commerce Business

Jan 2023 - Jan 2024

Built and managed a small e-commerce business leveraging only social media and YouTube.

Technical Engineer

Sri Sangam Printers

Jan 2019 - Jan 2020

Managed operation and maintenance of industrial printing machines. Troubleshot technical issues to ensure uninterrupted production. Worked cross-functionally to deliver high-quality print outputs on time.

Education

Minor Degree on Artificial Intelligence - IIT Ropar

2024 - 2025 · Afghanistan

Bachelor Degree on Electrical and Electronic Engineering - Anna University

2014 - 2018 · Afghanistan

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Profile Score Breakdown

📷 Photo 10/10
📄 Resume 10/10
💼 Job Title 10/10
✍️ Bio 10/10
🛠️ Skills 20/20
🎓 Education 10/10
⏱️ Experience 5/15
💰 Rate 0/5
🏆 Certs 0/5
Verified 5/5
Total Score 80/100

Profile Overview

Member sinceMar 2026

Availability Details

Visa Status

Citizen

Relocation

Depends on Offer

Skills (20)

Analytics & Reporting Performance Optimization Digital Advertising Google Ads A/B testing Campaign Budgeting Competitor analysis SEO & SEM Google Analytics Social Listening +10 more