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prasanna R

prasanna R

Business Analyst

Chennai, India 4+ yrs exp 94 · Outstanding

About

Certified AI Business Analyst (Simplilearn) with 4+ years of experience in digital marketing analytics, bringing strong requirement elicitation, data analysis, and stakeholder communication skills to a Business Analyst role. Hands-on experience documenting requirements through use cases, user journeys, and user stories, backed by strong SQL and Power BI skills, including building monthly Power BI reports for enterprise clients, with a proven record of building dashboards that guide stakeholder decisions and growing measurable business outcomes (up to 6x traffic growth, doubled inbound leads). A self-starter with a proactive, detail-oriented approach, comfortable working across cross-functional teams in fast-paced environments, with Agile and Scrum fundamentals completed.

Skills & Expertise (20)

Microsoft Excel Advanced
8.5/10
4
Years Exp
Data-driven decision making Advanced
8.0/10
4
Years Exp
Power BI Advanced
8.0/10
4
Years Exp
Google Analytics 4 Advanced
8.0/10
4
Years Exp
MS PowerPoint Advanced
8.0/10
4
Years Exp
Stakeholder Collaboration Advanced
7.5/10
4
Years Exp
Requirement Elicitation Advanced
7.0/10
4
Years Exp
Agile & Scrum Advanced
7.0/10
4
Years Exp
Google Search Console Advanced
7.0/10
4
Years Exp
Jira Advanced
7.0/10
4
Years Exp
SQL Intermediate
6.5/10
4
Years Exp
Confluence Intermediate
6.5/10
4
Years Exp
Asana Intermediate
6.0/10
4
Years Exp
Trello Intermediate
6.0/10
4
Years Exp
Python Intermediate
6.0/10
4
Years Exp
UAT Intermediate
6.0/10
4
Years Exp
Business Process Mapping Intermediate
6.0/10
4
Years Exp
MS Project Intermediate
5.5/10
4
Years Exp
SharePoint Intermediate
5.0/10
4
Years Exp
Ms Visio Intermediate
5.0/10
4
Years Exp

Work Experience

Digital Marketing & SEO Analyst

Freelance

Feb 2022 - Aug 2026

Analyzed user behavior, market data, and funnels to grow B2B SaaS organic traffic 515% (683 → 4,200 users/month) and 4x product signups (220 → 840). Doubled inbound leads for a healthcare client and raised Domain Authority from 17 to 30 by using data-driven targeting and competitive analysis. Built GA4, Search Console, and Power BI dashboards and monthly reports for enterprise clients, turning KPIs into clear insights for stakeholders. Worked as an independent freelance marketing consultant for a period, handling clients directly, conducting requirement elicitation, and delivering monthly reporting.

Education

MBA, Strategy & Analytics - SASTRA Deemed University

2024 - 2026 · Afghanistan

B.Tech, Computer Science - SASTRA Deemed University

2016 - 2020 · Afghanistan

Certifications

Agile & Scrum Fundamentals

Simplilearn · 2026

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Profile Score Breakdown

📷 Photo 10/10
📄 Resume 10/10
💼 Job Title 10/10
✍️ Bio 10/10
🛠️ Skills 20/20
🎓 Education 10/10
⏱️ Experience 14/15
💰 Rate 0/5
🏆 Certs 5/5
✅ Verified 5/5
Total Score 94/100

Profile Overview

Member sinceOct 2026

Availability Details

Visa Status

Citizen

Relocation

Open to Relocation