About
Data Analytics & BI professional with 4 years of total experience (including 1+ years specialized in Business Intelligence). Proven track record in leveraging SQL, Python, and Power BI to drive measurable business outcomes. Expert in portfolio segmentation, predictive modeling, and stakeholder management. Successfully delivered a 22% lift in repeat purchases and identified $50K+ revenue opportunities through data-driven insights.
Skills & Expertise (24)
Work Experience
Data Analyst Intern
Anita Gelato
Sep 2024 - Aug 2025
Developed segmentation models on 100,000+ POS records using SQL/Python, identifying 8 customer cohorts and driving a 22% lift in repeat purchases. Designed and analyzed 15 A/B test campaigns; utilized hypothesis testing to optimize ROI, resulting in an 18% gain in effectiveness. Automated KPI tracking via Power BI dashboards for Sales and Finance, reducing manual reporting time and improving promotion accuracy. Collaborated with Supply Chain and Marketing to identify consumer trends, uncovering $50K+ in potential revenue through market share analysis.
Data-Driven Design Engineer
A-One Machinery Equipment
Sep 2018 - Jun 2021
Optimized product design using statistical analysis, reducing design cycle time by 15%. Automated reporting workflows using Excel VBA, eliminating 10+ hours of manual work weekly. Executed root cause analysis on 500,000+ records, improving manufacturing KPIs by 12%. Collaborated with cross-functional teams to standardize data collection and governance protocols.
Researcher
Strategic Career Transition & Academic Research
Jun 2021 - May 2022
Conducted foundational research on Business Intelligence frameworks and statistical methodologies to prepare for MBA-level curriculum. Evaluated industry trends in data analytics to bridge the gap between Mechanical Engineering and Business Analytics.
Business Data Analyst
Freelance Data Consultant
Jan 2024 - Aug 2024
Analyzed complex datasets (50,000+ records) to identify emerging business trends, supporting over 5 strategic marketing decisions. Built predictive models for customer engagement with 87% accuracy, informing long-term business strategy. Deployed real-time KPI dashboards monitoring 20+ metrics, enhancing operational visibility for leadership teams.
Education
Master of Business Administration (MBA), Business Analytics - University of East London
2022 - 2023 · Afghanistan
Bachelor of Technology (B.Tech), Mechanical Engineering - Rawal Institute of Engineering & Technology
2014 - 2018 · Afghanistan
Certifications
Data Analytics
Aptech Limited · 2026
Google Cloud Data Analytics
Google · 2026
Career Essentials in Data Analysis
Microsoft and LinkedIn · 2025
Business Analysis Fundamentals
IIBA · 2025
Google Data Analytics Professional
Coursera · 2023
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