Skills & Expertise (13)
Work Experience
Data Analyst Intern
CollegeTips.in
06-2025 - 07-2025
Built a Meta Ads Performance Dashboard in Power BI to analyze Facebook and Instagram ad campaigns, tracking KPIs such as impressions, clicks, engagements, purchases, CTR, and conversion rate. Designed a star-schema data model and created DAX measures to evaluate ad performance across ad formats, audience demographics, and time-based trends. Collaborated on the FightAgainstFarzi campaign, researching and reporting misleading college claims to improve transparency.
