Skills & Expertise (16)
Work Experience
MIS Executive-Analyst
Buyume
Jan 2024 - Feb 2025
Deployed advanced data analysis techniques to assess accuracy, generate comprehensive reports, identify sales, and inventory trends for over 15+ brands. Monitored key performance indicators (KPIs), including overall margin and Return to Origin (RTO) percentage, achieving an RTO percentage of less than 25%. Streamlined financial documentation by assisting in invoice generation using ZOHO Books, achieving a 90% dispatch rate. Oversaw operations for the sales team, tracking shipment status and ensuring timely deliveries to enhance customer satisfaction.
Data Analyst
GeeksforGeeks
Feb 2025 - Present
Achieved 4% increase in avg. engagement time by analyzing and reporting KPIs (Active Users, CTR, Impressions) across 80+ content categories using SQL, Excel, and Google Analytics. Identified and mitigated traffic decline across top 200 pages by analyzing biweekly traffic of 1000+ articles and recommending data-driven optimization strategies from ads and performance marketing. Uncovered 60% user drop-off after 3 Weeks by analyzing user behavior & engagement metrics across 20+ online courses on Nation Skill Up, enabling actionable insights for retention improvement. Enabled real-time tracking by building dashboards analyzing performance metrics, article page traffic and POTD conversion funnel, uncovering UAE as an emerging traffic source (7–8% of users). Monitored weekly user metrics to identify and flag traffic anomalies across 3 key demographics, supporting timely intervention and experience optimization.
Education
Bachelor of Science in Data Analytics - Delhi Skill and Entrepreneurship University
2021 - 2024 · Afghanistan
