About
Data Analyst skilled in SQL, Python, Power BI, and Excel with expertise in data cleaning, visualization, and predictive modeling. Experienced in customer segmentation, reporting automation, and data-driven decision making. Adept at applying machine learning techniques and analytical strategies to transform complex datasets into actionable business insights and support business growth.
Skills & Expertise (39)
Work Experience
Business Data Analyst
Nearz (Techwits IT Solutions)
Mar 2025 - Nov 2025
Performed customer segmentation using RFM analysis on 2,000+ users, helping improve repeat bookings and targeted marketing effectiveness. Designed and deployed interactive Power BI dashboards for 50+ salon partners to track bookings, revenue, and performance metrics, reducing reporting time significantly. Analyzed customer behavior and transaction data to introduce promo-code and discount strategies, contributing to improved user acquisition and conversion rates. Evaluated feature adoption and user engagement metrics using analytics tools, providing actionable insights to enhance product usage and retention. Built data-driven recommendation insights based on pricing, popularity, ratings, and proximity factors to optimize booking conversions and business growth. Built a recommendation model ranking salon deals by 5+ factors (discount %, flat discount, popularity, ratings, proximity), boosting visibility of high-value offers and driving higher first-time booking conversions for new users.
Data Analyst
CivilMantra ConsAi Limited
Dec 2025 - Present
Conducted in-depth market and competitive research analysis for the Ayurmuni Ayurvedic e-commerce app, benchmarking features, pricing models, and user experience strategies against leading e-commerce and quick-commerce platforms. Performed comparative analysis of PDP (Product Detail Page) and PLP (Product Listing Page) across 10+ apps to recommend UI/UX and conversion optimization improvements for Ayurmuni. Analyzed competitor product positioning, discount structures, delivery models, and customer engagement strategies to support business decision-making. Executed Exploratory Data Analysis (EDA) on company tender projects to evaluate monthly revenue, expenditure, profit margins, and financial trends. Built and managed Excel-based analytical models using Pivot Tables, VLOOKUP/XLOOKUP, data cleaning, and financial summaries to support internal reporting. Prepared structured research reports and dashboards to present actionable insights to stakeholders and support product strategy improvements.
Data Analyst Intern
Cognifyz Technologies
Dec 2024 - Jan 2025
Preprocessed 100K+ restaurant records, cutting missing values by 95% and ensuring clean datasets for analysis. Conducted EDA to identify top cuisines driving 70% of orders and key rating patterns influencing customer retention. Automated weekly data aggregation, reducing reporting effort by 3.5 hrs per cycle (30% faster). Developed visualizations of cuisine market share that improved report clarity and decision-making.
Education
Bachelor of Science - SGRR (PG) College Dehradun
- 2023 · Afghanistan
