Sammir Joshi
Creative Director / UI/UX Designer
About
Over 15 years of experience in the Advertising and Digital Media industry, specializing in branding, designing, and marketing. Possesses key skills and competencies in digital and print media design, illustration, photography, and digital creation, with expertise in software such as Adobe Photoshop, Illustrator, InDesign, After Effects, Adobe XD, Figma, and PowerPoint. Achieved creative excellence in various brands, including Volkswagen, Zee Cinema, Reliance, Tata Motors, SBI Mutual Funds, TATA AI Orra Jewelery, Monroe shock, Taj Hotels, Amul Ice Cream, Air-India, Tata Motors, Mahindra Wego, Classmate, Nirav Modi, KPCl Logestics, and Godrej. Spearheaded creative direction and team management, driving brand visibility and fostering a high-performing work environment. Proven track record of successfully managing and executing advertising campaigns for major brands, resulting in increased brand visibility, customer engagement, and market share. Demonstrates strong leadership and collaboration skills, guiding teams towards effective utilization of their talents and ensuring brand success. Developed Framework for UX concepts and designs for various MCC Pages Solutions, UI Thinking, Making Assets Design, With Full User Thinking Flow, With Dynamic VISUAL Interface Design. Working with the brand team to produce new ideas for company branding, promotional campaigns, Branding & communications.
Skills & Expertise (18)
Work Experience
Publics India Creative Art ACD
I Publics India
September-2018 - 2019-2020
Art direction and team management for clients such as Zee Entertainment, City Bnk, and Skoda. Collaborated with the brand team to produce innovative ideas for branding and marketing campaigns.
Design Lead solution leader / UI/UX Designer
Brane Enterprises Pvt Ltd.
February-2020 - September-2024/25
Designing and managing digital and print media design projects, including branding and advertising campaigns for clients. Utilizing expertise in software such as Adobe Photoshop, Illustrator, InDesign, After Effects, Adobe XD, and Figma.
PERCEPT H (DIGITAL + MAINLINE) ACD
PERCEPT H
2017-2018 - 2018-2019
Led art direction and creative direction for clients such as Bombay Dyeing, Specijet, and Prospera real estate. Managed and executed successful advertising campaigns for major brands.
BUZZINGA DIGITAL PVT LTD Creative Director
BUZZINGA DIGITAL PVT LTD
2014-2017 - 2017-2019
Creative direction and team management for clients such as SBI Mutual Funds, TATA AI Orra Jewelery, Monroe shock, and Taj Hotels. Developed and implemented UI/UX design and interface design for various products.
L&K Saatchi (DIGITAL + MAINLINE) Group Head
L&K Saatchi
2010-2014 - 2014-2015
Art direction and team management for clients such as F109, Gini & Jony, Ag Jewellery's, Reliance Fmcg, and HBS Reality.
DRAFT FCB Art Sup
DRAFT FCB
2005-2010 - 2010-2014
Art direction for clients such as Amul Ice Cream, Air-India, Tata Motors, Mahindra Wego, Classmate, and Nirav Modi.
DDB MUDRA Sr Art Director
DDB MUDRA
2005-2010 - 2010-2014
Senior art direction for clients such as Volkswagen, Reliance Mobile, Lipton Tea, Kpcl, Godrej Foods, Mid-day Publication.
Education
Photography Diploma
1996 - 1997 · India
BFA Diploma in Fine Arts and Applied Arts
1992 - 1996 · India
ATD (Art Teacher Diploma)
1991 - 1992 · India
Certifications
Shortlisted for Mena Cristal
CC Awards · 2010
2nd Shortlisted
Shortlisted for RadiocityCamp
Abby · 2006
Special Mention
Silver Abby Godrej Chicken
Rajastan Patrika · 2005
Special Awards (Public Service)