Samridhi Singh

Data & Market Research Analyst

Gurugram, Haryana 1+ yrs exp 68 · Good

About

Data-driven Analyst with experience across data validation, ETL, dashboard reporting, and market research, translating operational and consumer data into actionable business insights. Skilled in building KPI dashboards, structuring large datasets, and delivering clear, data-backed presentations to stakeholders. Comfortable moving between BI reporting, MIS tracking, and primary/secondary research, with hands-on exposure to SQL, Python, R, Power BI, and Tableau. Currently deepening applied AI/data-analytics skills through the Crio.do NextGen Data Analytics with AI program.

Skills & Expertise

No skills listed yet

Work Experience

Relationship Manager — Data & Reporting

ASSAR (Ease of Doing Business – NHEV)

Nov 2025 - Mar 2026

Collected, validated, and structured applicant data to support analytical reporting and operational process optimization. Maintained centralized databases, ensuring high data accuracy, integrity, and completeness across applicant records. Built Excel and Google Sheets dashboards to track onboarding KPIs, documentation status, and applicant lifecycle metrics. Monitored pilot project KPIs aligned with Ease of Doing Business objectives, supporting ongoing performance analysis. Partnered with cross-functional teams to identify and resolve data inconsistencies, improving overall reporting quality. Delivered data-backed presentations to applicants and partners, improving clarity of processes and project understanding. Analysed and resolved stakeholder queries using data-supported insights.

Assistant Research Executive

Marketing and Development Research Associates

May 2024 - May 2025

Conducted primary and secondary research and performed structured data validation and ETL for multi-sector client projects. Analysed large datasets to identify trends, inconsistencies, and insights that informed client reporting and recommendations. Designed surveys and questionnaires to capture demand-side and consumer/user behaviour data. Managed field audits, in-depth interviews (IDIs), focus group discussions (FGDs), and pilot surveys, ensuring data quality compliance. Delivered analytical reports that translated complex findings into clear, actionable business recommendations. Led and mentored a team of 15 interns, overseeing quality control and research accuracy across projects.

Marketing Intern

ALP Nishikawa Co. Pvt. Ltd.

May 2023 - Jun 2023

Analysed marketing datasets in Excel to support structured, data-driven reporting. Assisted with costing analysis and internal performance reporting for the marketing function.