About
Business Analyst with 3+ years of experience delivering global market performance analytics across 65 markets and 9 operating units for a leading FMCG organization. Expertise spans the full data stack — from raw syndicated sources (Nielsen MPM, Euromonitor, GlobalData, Global Case Sales, Numerator, BEACH) to automated Power BI and Excel reporting that cut manual effort by 40% and improved accuracy by 25%. Skilled at converting large, unstructured datasets into share, growth, and driver-dragger insights that inform leadership decisions, with a strong track record of accurate, deadline-driven reporting to senior stakeholders. Proficient in Power BI, Excel, PowerPoint, and structured data storytelling, with transferable strengths in trend analysis, competitive benchmarking, and performance dashboards.
Skills & Expertise (12)
Work Experience
Business Analyst
Brandscapes Worldwide
Jan 2023 - Present
Analyze beverage industry performance across 65 markets spanning 9 operating units. Source, clean, and structure raw industry data. Analyze volume and value share, share change, and category growth for Coca-Cola. Identify and quantify key drivers and draggers behind category and market performance shifts. Build and maintain 15-year volume and value trend views. Design and maintain Power BI dashboards. Prepare and present market performance reports and insights.
Business Analyst
NAOU Business Reports US FMCG Client
Jan 2023 - Jan 2025
Built and owned automated Power BI dashboards and Excel models. Conducted deep-dive analyses using Nielsen RMS, Numerator, BEACH & GlobalData. Performed data extraction, transformation, and loading (ETL) across multi-source databases. Designed KPI scorecards and monthly insight decks. Partnered with Strategy and Human Insights teams. Supported forecasting and scenario planning for medium-term growth initiatives.
Education
Master of Business Administration - KIIT School of Management, Bhubaneswar
2021 - 2023 · Afghanistan
B.Tech - National Institute of Technology (NIT), Rourkela
2015 - 2019 · Afghanistan
Certifications
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Skills (12)
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