About
Detail-oriented Data Analyst with 3.5+ years of experience delivering analytics and reporting solutions within the media and digital marketing domain, supporting campaign performance, audience insights, and business decision-making. Strong hands-on expertise in SQL Server, Snowflake, Power BI, Tableau, Advanced Excel, DAX, and Power Query, with proven ability to transform large-scale marketing and operational data into meaningful insights.
Skills & Expertise (17)
Work Experience
Data Analyst
Sparsa Digital Pvt Ltd
Oct 2024 - Present
Built a centralized analytics solution for a media and digital marketing team using SQL, Power BI, Tableau, and Advanced Excel. Integrated campaign, audience, and engagement data into a single reporting platform to track KPIs such as impressions, clicks, conversions, revenue, customer engagement, and ROI. Developed interactive dashboards and Excel-based reports to support campaign optimization, audience targeting, and performance tracking through data-driven insights. Implemented basic data quality checks and standardized Excel templates to ensure consistent reporting across teams. Supported ad-hoc analysis requests and prepared performance summaries to help stakeholders review campaign outcomes and improve future planning.
Data Analyst
SmartFactoryworx Solution Pvt Ltd
Dec 2019 - Mar 2022
Led analytics and reporting for an Industrial Analytics & Automation client using SQL, Power BI, Tableau, and Advanced Excel to track production, inventory, workforce, and performance KPIs. Built interactive dashboards and Excel reports for real-time visibility, performed data cleaning and variance analysis to identify process gaps, and collaborated with Operations, HR, and Finance teams to deliver actionable insights supporting workflow optimization and data-driven decisions.
Education
B.tech - JC Bose University Faridabad Haryana
- 2019 · Afghanistan
