About
Results-driven digital marketing professional with 5 years of experience in marketing automation, campaign execution, and client support across global SaaS environments. Skilled in using tools like Wunderkind Core, Studio, and Marketo to optimize campaign performance, improve customer engagement, and ensure flawless marketing operations. Adept at troubleshooting campaign issues, performing A/B testing, and ensuring compliance with industry standards like GDPR, CAN-SPAM, and CCPA. Passionate about leveraging marketing technology to drive measurable results.
Skills & Expertise (19)
Work Experience
Associate Engineer - Technology
Verticurl (A WPP Company)
Oct 2020 - Nov 2023
Designed and executed automated email campaigns and nurturing workflows using Marketo. Conducted A/B testing of marketing assets to improve campaign effectiveness and refine audience targeting. Ensured GDPR, CAN-SPAM, and CCPA compliance across all campaigns while managing sensitive customer data.
Campaign Analyst (Support Role)
VersatileTech (Contractor for Wunderkind)
May 2024 - Present
Provide technical support to Wunderkind clients via Zendesk, ensuring timely resolution of campaign performance issues. Analyze campaign metrics in Wunderkind Core and Studio to detect performance drops and recommend optimizations. Assist clients in making data-driven decisions by interpreting engagement trends and segmentation challenges.
Education
B. Tech (Computer Science and Engineering) - Pranveer Singh Institute of Technology
2016 - 2020 · Afghanistan
Intermediate - Kendriya Vidyalaya Kanpur Cantt, U.P
2012 - 2013 · Afghanistan
High School - Kendriya Vidyalaya Kanpur Cantt, U.P
2010 - 2011 · Afghanistan
Certifications
Career Essentials in Data Analysis
Microsoft and LinkedIn · 2024
The Fundamentals of Digital Marketing
Google Digital Garage · 2023
Email Marketing Certified
HubSpot Academy · 2023